BRAND MISSION

Our mission is to create the purest form of cosmetics by incorporating fewer yet higher-performing ingredients. We continue to pursue purity and product perfection through intensive ingredient research. Our purity is the key to what makes Emani Minerals a top-selling makeup line in the ever-growing Organic and Vegan industries. We have developed a loyal following of top makeup artists, celebrity stylists and Hollywood studios. Through our on-going product research, we are continuously incorporating new green, clean technologies into our line of products without compromising product performance. Our products remain cruelty-free and vegan-friendly. Emani is dedicated to avoid the further depletion of our natural resources when creating our products. Whenever possible, only sustainable and recycled resources are utilized.

CHEMICALS IN OUR BODIES

Emani Minerals was established in 1998 with a single-minded objective – to provide a line of cosmetics to a wide range of people that goes above and beyond the high standards of the professional makeup industry. Emani Minerals top priority is to incorporate the benefits of mineral-based products and formulate these products that are paraben-free, talc-free and do not have starches, dyes, and perfumes. A leading cause of damaged skin (wrinkles, breakouts) is the heavy use and constant application of chemical-based makeup. Years of prolonged exposure to these types of products drains the skin of its natural vitality. The development of mineral-based makeup resolved this undesirable situation. Both plastic surgeons and dermatologists praised this innovation. They knew that minerals formulated in products that come from the earth are the most natural and healthy products you can put on your skin. Mineral-based makeup integrates elements and inorganic pigments that exist in nature. These ingredients are finely milled and purified. They are then treated with additional pigments to create a vast array of colors and effects. These effects range from a matte finish, those effects that offer a slight shimmer, and even those that bring a lustrous brilliance to the skin. Emani Minerals products also address skin conditions that are uniquely relevant in today´s toxic world. The popularity of cosmetic surgery and the harmful UVA and UVB rays from the sun can cause permanent skin damage. Chemically based sun block can produce a negative reaction to the skin. Plastic surgeons and dermatologists alike recommend either a titanium dioxide or zinc oxide based product to combat the harmful UVA and UVB rays. However, these pricey creams are prescribed for medicinal purposes, not cosmetic ones. They are chalky and leave the skin a pallid white. Even worse, traditional liquid foundations contain unnatural ingredients that can unbalance or irritate many skin types. EMANI MINERALS understands the benefits of mineral-based cosmetics and the desire to use these types of natural cosmetics everyday, regardless of the sensitivity of the skin.