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Cruelty free - What does it really mean

The ascent in economical shopping rehearses and eco-accommodating cognizance has constrained us to ponder how creatures and creature side-effects are joined into our regular items.


Regardless of whether you don't recognize as a vegetarian, there's a moral contention to be made for purchasing " Cruelty-free " items. In any case, you may be shocked to find that this creature's amicable showcasing phrase doesn't actually mean your opinion.

The “cruelty-free” label is on more bathroom, personal care, cosmetics, and household products than ever, but does it have an actual definition?

 “Cruelty-free” simply means that a product and its ingredients weren’t tested on animals.

At Emani, All the products are provided with the cruelty-free label. According to the U.S. Food and Drug Administration (FDA), there’s no standard legal definition for the term, so brands are free to use the language however they want. Usually, the goal is to attract conscientious consumers who are willing to spend more than people who don’t consider ethical issues. Cruelty-free products should not be confused with vegan products.

Companies employ the label to imply they do not play a role in testing products on animals or harming them in any way. As opposed to more specific language such as “not tested on animals,” “cruelty-free” doesn’t make a claim. Like “natural,” it’s one of those terms where government regulations have not caught up to marketing trends.

One common misunderstanding in the U.S. is that ingredients in cosmetics and beauty products must be tested on animals. According to the Federal Food, Drug and Cosmetic Act, the FDA “does not specifically require the use of animals in testing cosmetics for safety.”

In mainland China, however, all cosmetics must be tested on animals. Some brands that claim to be cruelty-free change their position to enter the Chinese market. 

Because “cruelty-free” doesn’t have a single legal or official specification, there are several meanings various brands and organizations use interchangeably:

  1.  The ingredients have been tested on animals, but the final product has not.
  2. The brand hired another company to conduct tests.
  3. The brand or manufacturer relied on test results from an outside organization.
  4. The testing occurred in a different country than the one the brand is based in (usually China because it requires animal testing).
  5. The brand only uses animal testing when it is required by law as part of expanding into foreign markets (usually China).
  6. At least one animal was harmed or killed and used for ingredients (what “animal products” means), but there was no testing.

The brand, or companies involved in its supply chain, have relied on the results of past animal tests from other organizations, but they have not conducted any tests themselves, harmed any animals or sourced any animal-derived products or byproducts.

Neither the ingredients nor the products have ever been tested on animals, and the companies involved have not harmed or slaughtered any animals.

The brand has a cruelty-free certification (not a legal regulation, but still provides a higher level of accountability).


A Brief History of the Cruelty-Free Trend

Initially the possibility of pitilessness free had little to do with testing items on creatures. It was more with regards to item options that didn't need the butcher of creatures. The issue pursued more to veggie lovers and vegetarians than individuals who didn't need creatures to experience the aggravation and injury of tests.

The worries might sound comparable, yet they center around various gatherings of individuals. Ponder how there are customers who eat meat however shop cold-bloodedness free, just as the people who are veggie lover and vegetarian yet couldn't care less with regards to the pitilessness free development. 

In 1959 basic entitlements extremist Muriel Dowding established Beauty Without Cruelty, a foundation that in the long run turned into a maker of veggie lover beauty care products. Dowding urged clothing organizations to produce counterfeit hide as opposed to butchering creatures and utilizing their stows away. About a decade later, Marcia Pearson founded Fashion With Compassion, a similar organization.

How to Tell if a Company is Cruelty-Free

First, we have to point out the obvious — It is unreasonable to assume that all ingredients were never tested on animals at some point in time, many ingredients (including water) may have been previously tested on animals.

Instead, we can ask that companies in 2021 do not conduct any new animal tests at any phase of product development and manufacturing by the company, ingredient suppliers, or commissioned to a third party.

We can’t change what happened in the past but we can all do our best to ensure no more animals are used for cosmetic testing.

And in order to know if a cosmetic brand is truly cruelty-free in 2021, we always ask the following questions to avoid falling for cruelty-free labeling loopholes.

  1. Does your company test its finished products on animals?
  2. Does your company test any of its ingredients on animals?
  3. Does your company ask or hire a third party to test your products or ingredients on animals on your behalf?
  4. Does your company’s ingredient suppliers test on animals? If not, how do you verify or ensure that they don’t?
  5. Does your company allow its products or ingredients to be tested on animals when required by law?
  6. Does your company sell in countries that require animal tests, like mainland China?

It’s important that a truly cruelty-free company is able and willing to answer all of the above questions in order to be considered cruelty-free in 2021.

All of the brands listed in our Cruelty-Free Directory have been vetted and only brands that have cooperatively answered all of the above questions will be included in our lists.


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