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THE WOmaN BEHIND THE BRAND

Meet our founder, Michelle Doan

“It may sound strange that a cosmetic brand wants its customers to look great without makeup, but this mission is 100% true.”

This is exactly what our founder Michelle intends to accomplish, since she spent most of her young adulthood at the dermatologist to treat cystic acne. And it’s a journey that’s changed dramatically from adolescence and into motherhood with grown children.

By taking ingredients into her own hands, Michelle has found a kind of empowerment in beauty that she wanted all women to experience. Since 1998, it’s been our mission to create a place where women can feel truly beautiful. Because when you realize your inner beauty, you’ll see your outer beauty flourish from there. Through makeup that acts like skincare, we hope to give more women the opportunity to feel confident in their own skin.

“You are beautiful inside and out! Our goal is to enhance that beauty so you feel confident and gorgeous every time you look in the mirror and every time you walk out your door, with or without makeup”.

- Michelle Doan

HELLO BEAUTIFUL & WELCOME!

Let's cultivate your beauty inside & out. It's all about feeling good and confident about ourselves even with no make-up. Take the leap, your good skin awaits.

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