Perfect skin, perfect makeup, perfect hair, perfect bodies, the list never ends. In the digital, advertisement-driven world we live in, we are constantly surrounded by images of modern perfection. We live in a time of photoshop and filters. Sometimes it’s hard to distinguish what’s even real vs edited, the lines have gotten so blurry. It can make us feel pressured to look perfect but in reality, nobody is perfect.

The expectation of looking flawless 24/7 can feel daunting, we are always seconds away from a snap or a post that the whole world may see, especially if you struggle with sensitive skin issues.

We know you guys get it, we have heard from so many of you about the struggles of dealing with sensitive skin. We once heard from a woman that worked in the health department of her local supermarket. After suffering from terrible acne, she quit her job because she didn't feel like she represented healthiness and deserved to work there. This broke our hearts, no one should feel hopeless or not good enough simply due to the appearance of their skin. Unfortunately, these are very common feelings for those who deal with severe skin issues. Studies have shown that dealing with acne can cause self-esteem issues, depression, feelings of isolation, and anxiety. 

These feelings can lead to people withdrawing from friends and family, social activities and from pursuing professional opportunities and advancements. The idea that you are somehow less than or unworthy because of perceived imperfections is wrong.

Every single one of us is valuable, worthy of good things, and can make a positive impact and difference in the world. Beauty is much more than how we look on the outside. So, we say, let’s take away the expectation of looking perfect. Let’s get real with ourselves, and each other. Real skin has hair. It has texture and bumps. Real skin has fine lines and wrinkles it also deals with breakouts. Real skin has dry, flaking patches and  has eczema and rosacea.

 Let’s start with ourselves, and spread the message of beauty inclusivity. Let’s work with what we have, learn to embrace and enhance our natural features, not hide behind a mask or filter. Say goodbye to fake, toxic ingredients, and unrealistic beauty expectations. 

We need products to help improve our skin! Our products to WORK and PLAY as hard as we do. We want to take our makeup off at the end of the night and have our skin still feel radiant, glowing and, dare we say, HEALTHIER than ever before!

No matter what age we are, or what stage of life we are entering, we want products that actually WORK. Let’s choose makeup and beauty products that are healthy and nourishing for our skin. Products that are safe for our bodies, and ethical for our planet. Let’s choose sustainable and cruelty-free options. Let’s embrace laugh lines and imperfections. Beauty begins from the inside out. Beauty is about self-confidence, joy, and kindness. 

Yes, our products are 100% Vegan, Peta Certified, 100% Gluten Free, and free of undesirable ingredients, but they are also long-lasting high performing, and fully glamorous too! We treat our makeup products as if it’s your line of skincare because we want you to have the best of both worlds. 

“We are making a positive impact on the world through our cosmetics, in hopes that it will begin a chain reaction throughout humanity.” - Michelle Doan

How we talk to ourselves and the things we tell ourselves matter. Start by stopping the expectation of being perfect. Try to pay close attention to your thoughts and be aware of negative self-talk or being overly critical of yourself. Try and acknowledge to yourself that no one is perfect, and it’s an unrealistic standard. Tell yourself you are strong, smart, and beautiful, even if you don’t believe it yet, set the intention. 

Instead of focusing on what you perceive to be flaws or imperfections, try focusing on what you do like about yourself. Maybe it’s your smile, your eyes, your loyalty, your kindness towards others, your passion, or your strength. Beauty isn’t one thing, it’s something unique to each individual and how they choose to reflect that into the world. 

Inner confidence starts within ourselves. Each and every one of us are capable of believing we are beautiful, and projecting that same positivity into the world. Real is beautiful, and beauty is in the imperfections.