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Emani FAQs

Skin Questions and Concerns

What kind of sun protection does Emani makeup offer?
We like to use ingredients that are safe for our oceans and coral reefs, so we offer sun protection with mineral-based ingredients. That being said, our foundations yield a high (but perfectly safe) concentration of titanium dioxide, similar to your typical physical sunscreen. As a result, our makeup creates a natural barrier on your skin to shield it from the sun’s harmful UV rays, with the equivalent of SPF 15 protection. However, we still recommend that you treat this as supplementary sunscreen, and that you still continue applying sunscreen before your makeup.
How does Emani makeup work on acne-prone, sensitive, and problematic skin types?
Emani’s uniquely designed formulas will not clog your pores or worsen the condition of problematic skin types. Our products are composed of soothing, non-comedogenic ingredients that balance the skin rather than irritate it. Emani makeup is ideal for oily and acne-prone skin. Just ask Michelle Doan, the founder of Emani Vegan Cosmetics, who struggled with cystic acne for years. When she found a lack of brands that served her needs, and often made her feel more alienated, she decided to create her own: one where all women can recognize and cultivate their beauty, whatever the skin type. Read Michelle's story here.
Are Emani foundations suitable for mature skin?
YES! Emani uses soft, reflective, and light-diffusing ingredients that obscure fine lines and wrinkles. Our products fill creases so that your skin appears smooth, healthy, and youthful. Additionally, Emani makeup helps to protect the skin from extrinsic factors that cause aging. If you have dry skin, try our Hydrawear 12HR Foundation. Infused with Hyaluronic Acid and Organic Nutrients, this nourishing foundation penetrates the skin with long-lasting moisture and leaves a soft, dewy finish.
Do Emani bases, foundations, and concealers give the skin an unnatural shine like many other mineral makeup brands?
Absolutely not! While some mineral makeup manufacturers use bismuth oxychloride, which is what created this unnatural, shiny finish; Emani excludes this ingredient to ensure that our products provide a natural glow. If any Emani makeup product gives your skin a natural shine, it will be on purpose.
Can I use Emani makeup after laser treatments, microdermabrasion, and chemical peels?
Emani foundations and makeup products may be applied to the skin after the above procedures. In fact, it is encouraged. You must ensure that post-treatment skin is well protected from the sun and harsh environmental elements. Our gentle formulas will not irritate sensitive, post-treated skin and will aid in protecting it from the elements. As always, you should consult your skincare professional in these cases to assure that you are taking care of your skin in the best way possible.
How do your products respond to different and/or problematic skin types?
Emani makeup is derived from natural silicones, oils, and moisturizers to lock moisture into the skin without clogging your pores and/or irritating the skin. Regardless of your skin type, condition, or age, Emani provides an enhanced appearance that looks and feels healthy without losing the glam.


How is Emani makeup different from other brands?
It’s all about the ingredients. Emani uses top-quality ingredients ONLY. You might notice that our ingredients lists are a bit shorter: this is on purpose. Our foundations are specifically formulated to create a natural barrier against the elements, without causing irritation to your pores. If it doesn’t serve your skin, it’s not in our product!
Have any of your products been tested on animals?
ABSOLUTELY NOT! We are passionately 100% Cruelty-free here at Emani Vegan Cosmetics. Further, Emani is proudly certified by People for the Ethical Treatment of Animals (PETA). Our products have never and will never be tested on our beloved animals. Find out more about the work that PETA is doing, CLICK HERE.
How long will a container of your foundation last me?
Let’s use an example: Michelle Doan, founder of Emani Vegan Cosmetics, uses the Crushed Foundation as part of her daily routine and it lasts her anywhere from 6-12 months, depending on how much coverage she needs that day. For our pressed and liquid foundations, each bottle should last between 3-6 months of daily use. We do recommend that you replace all of your makeup products every 6 months to ensure that your makeup continues to look and feel its best.
Does Emani work well in hot and/or humid weather? What about cold weather?
Whether you live in the humid climate of Florida, the dry heat of Arizona, or the cold weather of New England, Emani makeup will work perfectly to beautify, protect, and nourish your skin. Emani products have been tested in extreme climates to ensure they will work tirelessly for you regardless of the weather outside. We have clients all over the world to attest to it!
What brushes do I need to apply foundation?
We suggest that you apply our liquid foundations with our Duo Foundation Brush. In order to apply pressed and/or crushed foundations, we highly recommend using our Duo Face Fan Blender Brush or a make-up sponge for fuller coverage.
Are Emani products hard to apply?
Emani cosmetics glides easily across the skin for easy application every time. We’ve included ‘How to Apply’ instructions on each product page to aid you in makeup application should any questions arise. Through our customers and personal experience, we have found that only the Crushed Foundation has been challenging for some to apply. To apply, tap a small amount of the foundation into the lid of the container and swirl your foundation brush into the cap. Next, sweep across the face focusing on blending in order to achieve a flawless and natural look.
Do I need to use a moisturizer with Emani makeup?
Although Emani products are good for your skin, we recommend that you use a really good moisturizer every morning and night as part of your skincare routine. Apply moisturizer with SPF prior to your morning makeup application and allow it to completely absorb. Not only will a moisturizer allow improved adhesion of Emani makeup for longer wear; Emani makeup will also lock in the moisture for lasting benefits by creating a physical barrier on your skin. If you’re looking for increased moisture, try Emani Hydrating Serum & Foundation Serum. These facial treatments not only prepare your skin for flawless makeup application, but they also nourish it with hydrating moisture protecting the skin with antioxidants in the process.
How long does Emani makeup last after application?
When applied correctly, Emani makeup will last all day long. It will not crease, smear, settle in fine lines, or clump around blemishes. Our liquid foundation is unlike anything currently on the market. Apply over a moisturizer or over our Perfect10 Primer Serum to ensure your makeup stays flawless all day and night.

Ingredient Questions

What coloring agents are used in Emani cosmetics?
Each rich, gorgeous shade that we make is created from minerals including iron oxides, titanium dioxide, and mica. We do not use FD&C (petroleum-based) dyes, which only irritate sensitive skin around the eyes and have been known to clog pores, causing breakouts.
Does Emani use preservatives?
The only preservatives in Emani products occur naturally. Emani does not use parabens or other fillers to preserve our products due to their potential to irritate the skin and their linkage to health problems.
Are Emani foundations heavy?
Not at all! All of our foundations are lightweight and breathable. They provide superior and weightless coverage that looks and feels natural and luxurious; just like your own skin! Our clients are consistently amazed at how light and airy their skin feels after applying Emani makeup.
Are your products Gluten-free?
All Emani Cosmetics are 100% Gluten-free!
Are the powder-based products drying?
While many makeup manufacturers use inexpensive talc in their powders, which dries up on the skin and dulls the appearance of makeup, Emani powders are 100% talc-free. Our formulas stay fresh all day and will not dry out your complexion. If you suffer from dry skin, we highly recommend our Flawless Matte Foundation. This light-diffusing powder is formulated with natural and organic nutrients to aid skin from dehydration.