Our Mission
Our mission is to change the way skincare and makeup function and to empower you to feel your most confident self - with or without makeup.
As we age, our hormones shift which can cause the skin to age rapidly, oil-balancing issues, breakouts, and compromised skin barrier that leads to a sense of helplessness.
Whether it's acne or loss of collagen, our fermented serums and skin-caring foundation collection feed skin everything it needs to bring dull and stressed skin back to life.
Meet Michelle
Founded in Huntington Beach, California in 1998, Emani is deeply rooted in the transformational journey of its founder, Michelle Doan.
Michelle is a mother of three and grandmother of two, Michelle experienced all the hormonal challenges through different decades of life. Having grappled with cystic acne from her adolescence, and journeying through menopause, it was challenging to find skincare that delivers on its promise when skin is going through its most transitional period.
“I’ve always dreamt of makeup and skincare that can help my cystic acne, improve my skin with every wear, and turn back the clock on aging. I am on a mission”
Effective skincare needs a delivery system, clean ingredients, and cutting-edge formulations to give skin all it needs to thrive. Emani products are clean, efficacious, sustainable, luxurious, and safe for acne and hormonal skin types.
Making it better
At the Emani laboratory, for over a decade, we’ve been scouring the world to find a way to deliver nutrients on cellular level to yield the most effective results. Fermentation was the key to our breakthrough.
Fermentation breaks down molecules into smaller molecules thus allowing nutrients to travel deeper into the skin to bring visible lasting changes. Active ingredients and molecule sizes are critical when it comes to the efficacy of skincare. By fermenting ingredients down to their smallest molecules, they can travel deeper to aid cellular renewal.
We’ve eliminated over 1,500 harsh chemicals and allergens often found in beauty products to reduce skin reactions and breakouts. Emani products are meticulously curated to revive your glow and give you the skin you deserve.
What Clients Are Saying
Ingredients for everyone
Probiotics
Fermented Lactobacillus is a genius probiotic that promotes skin oxygenation, cellular renewal and strengthens the microbiome layer.
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Vegan collagen
Fermented vegan collagen helps to boost skin hydration, visibly minimize fine lines, age spots, and help fade brown spots left behind after sun exposure & breakouts.
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Hyaluronic acid
Hyaluronic Acid helps to retain moisture and visibly reduces the appearance of fine lines, and wrinkles by creating a plumping, smoothing effect.
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Licorice root
Licorice root extract is loaded with antioxidants, anti-inflammatory and antibacterial properties to fight breakouts and brighten skin tone.
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Niacinamide
Niacinamide visibly minimizes enlarged pores, improves uneven skin tone, softens fine lines and wrinkles, diminishes dullness and strengthens the skin’s surface.
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What's your skin type?
Acne or sensitive
Hormonal acne is a type of acne triggered by hormone fluctuations or imbalances during menstruation, pregnancy, and menopause.
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Dry or flakiness
Dry and itchy skin is caused by the drop in estrogen that occurs in menopause. Estrogen acts as one of the skin's natural hydration boosters as it facilitates the production of ceramides, natural hyaluronic acid, and sebum.
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Dull or uneven skin tone
Dry and skin discolorations often occur in those over age 40. Just as other systems in your body experience wear and tear, your skin becomes thinner and drier as you age and is more prone to develop scaly patches and discolorations.
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Fine lines or wrinkles
As we age, estrogen levels decline, and collagen production slows down. Skin becomes drier and thinner with a weakened skin barrier. Cell turnover slows rapidly, and skin starts to lose its ability to hold onto water appearing less plump and radiant.
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Our promise
Clean Ingredients
Only the best natural and organic ingredients are hand-selected in our formulations. Emani utilizes a patent fermentation process to break the ingredients down to their smallest molecules, they can travel deeper to aid in cellular renewal and promote skin barrier recovery.
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Vegan and cruelty free
All of our products are vegan, paraben-free, gluten-free and cruelty-free. Compassion inspires everything we do, from how we source ingredients and our sustainable practices. We are committed to doing everything we can to end animal testing in cosmetics.
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Formulated without
We do not formulate with toxic ingredients or irritants that might compromise the health of your skin. We have over 1800 ingredients on our “no” list, which includes hydroquinone, octinoxate, oxybenzone, formaldehyde-releasing preservatives, and synthetic fragrances to name a few.
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Sustainability
We have a sense of permanent responsibility to our planet and the welfare of all living beings. We are constantly working to improve the way we produce and package our products.
We use recyclable paper packaging, glass bottles that can be easily recyclable, and no cellophane wrappers.
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