Our Mission

Our mission is to change the way skincare and makeup function and to empower you to feel your most confident self - with or without makeup.

As we age, our hormones shift which can cause the skin to age rapidly, oil-balancing issues, breakouts, and compromised skin barrier that leads to a sense of helplessness.

Whether it's acne or loss of collagen, our fermented serums and skin-caring foundation collection feed skin everything it needs to bring dull and stressed skin back to life.


Meet Michelle

Founded in Huntington Beach, California in 1998, Emani is deeply rooted in the transformational journey of its founder, Michelle Doan.

Michelle is a mother of three and grandmother of two, Michelle experienced all the hormonal challenges through different decades of life. Having grappled with cystic acne from her adolescence, and journeying through menopause, it was challenging to find skincare that delivers on its promise when skin is going through its most transitional period.

“I’ve always dreamt of makeup and skincare that can help my cystic acne, improve my skin with every wear, and turn back the clock on aging. I am on a mission”

Effective skincare needs a delivery system, clean ingredients, and cutting-edge formulations to give skin all it needs to thrive. Emani products are clean, efficacious, sustainable, luxurious, and safe for acne and hormonal skin types.


Making it better

At the Emani laboratory, for over a decade, we’ve been scouring the world to find a way to deliver nutrients on cellular level to yield the most effective results. Fermentation was the key to our breakthrough.

Fermentation breaks down molecules into smaller molecules thus allowing nutrients to travel deeper into the skin to bring visible lasting changes. Active ingredients and molecule sizes are critical when it comes to the efficacy of skincare. By fermenting ingredients down to their smallest molecules, they can travel deeper to aid cellular renewal.

We’ve eliminated over 1,500 harsh chemicals and allergens often found in beauty products to reduce skin reactions and breakouts. Emani products are meticulously curated to revive your glow and give you the skin you deserve.


What Clients Are Saying

I Need More Stars!! Five stars for this serum? Nope. Not nearly enough for the results I'm seeing. First, I've been on a long odyssey to find skincare with nature-based ingredients that actually work.


Love this product! This serum is rich, hydrating, and is absorbed instantly. No oily residue. My skin feels smooth and rejuvenated. Worth every penny.

Patti S.

I’ve been using it for 3 months. So far I’m very happy with the products! My face has not broken out (like it could with other products) and I see a big improvement in the overall healthy appearance of my skin!

Tina K.

I love this perfect skin kit it really does take away acne that I have had deep under the surface that I have been battling with no relief. I’m in peri-menopause and my skin has had a lot of changes I really can’t say enough buy this kit you will not regret it. I have convinced 3 friends to order it based on the before and after photos.

Kris N.

I've highly talked about Emani skincare but did you know they have makeup too? And it's amazing! I Love this simple yet powerful 3 step process skincare. I have been using them regularly and I have noticed that my skin has a plump and smooth appearance. I love easy-to-follow effective skincare. Totally recommend this Kit.


This serum really smooths your face in one use. I loved waking up with a very smooth face after ONE night! However, with my retinol serum, it worked even faster.

Wanda C.

Ingredients for everyone

  • Probiotics

    Fermented Lactobacillus is a genius probiotic that promotes skin oxygenation, cellular renewal and strengthens the microbiome layer.

  • Vegan collagen

    Fermented vegan collagen helps to boost skin hydration, visibly minimize fine lines, age spots, and help fade brown spots left behind after sun exposure & breakouts.

  • Hyaluronic acid

    Hyaluronic Acid helps to retain moisture and visibly reduces the appearance of fine lines, and wrinkles by creating a plumping, smoothing effect.

  • Licorice root

    Licorice root extract is loaded with antioxidants, anti-inflammatory and antibacterial properties to fight breakouts and brighten skin tone.

  • Niacinamide

    Niacinamide visibly minimizes enlarged pores, improves uneven skin tone, softens fine lines and wrinkles, diminishes dullness and strengthens the skin’s surface.

800 b
Emani Collagen Serum
600 face
face 1

What's your skin type?

  • Acne or sensitive

    Hormonal acne is a type of acne triggered by hormone fluctuations or imbalances during menstruation, pregnancy, and menopause.

  • Dry or flakiness

    Dry and itchy skin is caused by the drop in estrogen that occurs in menopause. Estrogen acts as one of the skin's natural hydration boosters as it facilitates the production of ceramides, natural hyaluronic acid, and sebum.

  • Dull or uneven skin tone

    Dry and skin discolorations often occur in those over age 40. Just as other systems in your body experience wear and tear, your skin becomes thinner and drier as you age and is more prone to develop scaly patches and discolorations.

  • Fine lines or wrinkles

    As we age, estrogen levels decline, and collagen production slows down. Skin becomes drier and thinner with a weakened skin barrier. Cell turnover slows rapidly, and skin starts to lose its ability to hold onto water appearing less plump and radiant.

acne 1
800 b

Our promise

  • Clean Ingredients

    Only the best natural and organic ingredients are hand-selected in our formulations. Emani utilizes a patent fermentation process to break the ingredients down to their smallest molecules, they can travel deeper to aid in cellular renewal and promote skin barrier recovery.

  • Vegan and cruelty free

    All of our products are vegan, paraben-free, gluten-free and cruelty-free. Compassion inspires everything we do, from how we source ingredients and our sustainable practices. We are committed to doing everything we can to end animal testing in cosmetics.

  • Formulated without

    We do not formulate with toxic ingredients or irritants that might compromise the health of your skin. We have over 1800 ingredients on our “no” list, which includes hydroquinone, octinoxate, oxybenzone, formaldehyde-releasing preservatives, and synthetic fragrances to name a few.

  • Sustainability

    We have a sense of permanent responsibility to our planet and the welfare of all living beings. We are constantly working to improve the way we produce and package our products.

    We use recyclable paper packaging, glass bottles that can be easily recyclable, and no cellophane wrappers.

clear kit new
900 to 600