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  • Our Mission

  • bring joy, and age positivity

Our approach

We believe skin should be radiant no matter where you are on your life's journey. Through different stages of life, hormonal changes can negatively affect your skin, but we got you covered. Whether it's acne or loss of collagen due to aging, we take great responsibility in creating products that replenish whatever skin needs and craves. We want to fuel and empower the authentic confidence that radiates from within.

Hormonal skin

Over 80% of women suffer from skin-related issues due to hormonal imbalances. Skin issues include oiliness, acne, dryness, loss of collagen, and sensitivity. Our mission is to create easy-to-use yet highly effective products to bring life and that cushioning glow back to your skin. Our groundbreaking fermented formulations work fast to promote skin elasticity, tone and texture while combatting acne and the effects aging.

Ancient wisdom

We challenge the norm to create something radically new, through safe, potent formulas. We scoured the world for unique ingredients and learned from our past. For centuries stretching back to the Joseon Dynasty, fermentation was used for health and beauty benefits, where the ingredients are broken down into smaller molecules to increase bioactivity. We perfect and modernized these fermentation formulas to deliver fast, and exciting results you can see and feel.

24-7

We believe skincare and makeup together as your first defense against aging 24-7. Our sustainable makeup glides and melts onto skin while shielding skin from environmental stressors. Our formulas deliver a high concentration of clean, bio-active nutrients to rebalance skin pH and boost skin radiance. We want to fuel and empower that confidence that radiates from within.

Hi, I'm Michelle

I've lived with cystic acne since the age of 15, harsh topicals and Accutane were not my friends. I covered my acne with makeup...you know the story. But then, it was the late 80s, we didn't have clean beauty and little was taught about non-comedogenic in cosmetics. I turned my pain into my life’s purpose, make healthy and radiant skin more attainable for everyone. Since 1998, I have dedicated my life working with some of the most innovative and brilliant minds

in the beauty industry to push to the next level of formulations. As I aged through the decades, my mindset evolved with our product range to meet new aging challenges. I am a proud mom of three, and a post-menopausal grandma of two, the aging battle is real to see your skin and body changes. I forget that I am my worst self critic. I learned to embrace these changes and practice self-love. It is my passion is bring a little joy and beauty, and to promote age-positivity no matter where you are on your life's journey.