Tips from our Professional Makeup Artist Team

Long-lasting makeup is more than just applying products—it's about knowing your skin type and using the right techniques to ensure your makeup stays fresh from day to night. Whether you're getting ready for a busy workday, wedding or a special event, we're here to share our expert tips and tricks to help you achieve makeup longevity, no matter your skin type.

1. Understand Your Skin Type

The first step in achieving long-wearing makeup is to understand your skin type. Is your skin oily, dry, or a combination of both? Knowing this will guide you in selecting the right makeup products that work best for your skin.

• Oily Skin: If you have oily skin, focus on controlling excess oil. Using a mattifying primer can create a barrier between your skin and makeup, helping to reduce shine throughout the day.
• Dry Skin: For those with dry skin, hydration is key. Start with a moisturizing primer to keep your skin nourished and prevent your makeup from settling into fine lines or dry patches.
• Take Skin Quiz: If you're unsure about your skin type and which foundation, primer, or serum is best suited for you, take our 60-second skin quiz to find out. 

2. Prep Your Skin Properly

Proper skin prep is crucial for long-lasting makeup. Begin by cleansing your face to remove any impurities. Follow this with a toner and moisturizer suited to your skin type. For oily skin, consider using an oil-free moisturizer, while those with dry skin should opt for a richer, hydrating formula.

After moisturizing, apply a primer. A primer not only helps to create a smooth canvas but also ensures that your makeup stays in place longer. For oily skin, choose a mattifying primer, and for dry skin, a hydrating primer works wonders.

3. Apply Makeup Strategically

When applying makeup, use techniques that enhance its longevity:

• Foundation: For long-lasting coverage, use a long-wearing foundation that matches your skin type. Apply it with a damp makeup sponge or brush, gently pressing the product into your skin for a flawless finish. The long-lasting and resistant nature of waterproof makeup means it can be more prone to clogging pores, particularly if not thoroughly removed. This can lead to breakouts and irritation, especially for those with acne-prone or oily skin. It's crucial to follow up with a good cleansing routine to ensure all traces of makeup are removed.
• Concealer: Use a concealer to cover any blemishes or under-eye circles. Again, gently press the product into the skin for a natural look.
• Eyeshadow: To prevent eyeshadow from creasing, start with an eyeshadow primer. This will help the colors stay vibrant and in place all day.

4. Set Your Makeup

Setting your makeup is crucial for ensuring it lasts all day:

• Translucent Setting Powder: After applying foundation and concealer, use a translucent setting powder to lock everything in place. For oily skin, focus on your T-zone to control shine. For dry skin, lightly dust the powder to avoid a cakey finish.
• Setting Spray: A setting spray is the final touch to seal your makeup. It helps create a barrier between your skin and makeup, ensuring that your look stays put from day to night.

5. Address Oily Skin Throughout the Day

If you have oily skin, keeping your makeup in place can be a challenge. Here are a few tips to manage excess oil:

• Blotting Papers: Carry blotting papers with you to gently absorb any excess oil without disturbing your makeup.
• Touch-Up Powder: A lightweight powder can help refresh your makeup and control shine as the day progresses. Try Emani Bamboo Setting Powder or Bye Bye Shine Face Powder to keep your skin balanced and fresh.

6. Choose Long-Wearing and Waterproof Products

To ensure your makeup lasts through anything, choose long-wearing or waterproof products. While waterproof makeup products are undoubtedly effective for specific occasions, they come with certain drawbacks that may not make them suitable for everyday use. Balancing waterproof products with proper skin care and opting for non-waterproof alternatives when possible can help mitigate these downsides, keeping your skin healthy and your makeup routine sustainable.

• Waterproof Mascara: Waterproof mascara is a must for preventing smudges and raccoon eyes, especially in humid conditions or during long days.
• Long-Wearing Lipstick: Opt for a long-wearing lipstick that won’t budge, even after eating and drinking.

7. Final Touches

For the finishing touches, consider these additional tips:

• Use a Setting Spray: Reapply a setting spray throughout the day to refresh your makeup and keep it looking fresh.
• Avoid Touching Your Face: As tempting as it may be, avoid touching your face during the day to prevent transferring oils and dirt onto your skin.

Achieving long-lasting makeup isn’t just about the products you use—it's about how you apply them and how well you understand your skin. By following these makeup tips and tricks, you can ensure that your makeup stays flawless all day long, no matter what challenges come your way. So go ahead, spend time perfecting your look, and enjoy the confidence that comes with knowing your makeup will last from morning till night.

Happy makeup-ing!