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8 products
8 products
Look more awake — even when you're not.
Our #1 selling eye cream targets the three signs of tired-looking eyes: dark circles, crow's feet, and puffiness.
Powered by 9% Vitamin C, plus Caffeine, Reishi Mushroom, Turmeric, and Hyaluronic Acid to visibly brighten, smooth, depuff, and replenish moisture around the delicate eye area.
Best for: Dark circles • Crow's feet • Puffiness • Tired-looking eyes
PROVEN RESULTS
- 95% reported firmer, more lifted-looking skin*
- 90% noticed visibly reduced dark circles*
- 100% experienced smoother skin texture instantly*
*Consumer self-assessment after four weeks. Individual results may vary.
WHAT IT'S MADE TO DO
The delicate eye area is often where fatigue, dryness, and visible aging show first.
- Brighter and more awake
- Smoother around crow's feet
- Less puffy and tired
- Hydrated, refreshed, and rested
Think: the look of a good night's sleep — even when you didn't get one.
WHY IT'S DIFFERENT
One eye cream. The concerns that show up together.
Rather than treating only wrinkles or hydration, Hello Bright Eyes targets dark circles, puffiness, dryness, and fine lines in one sensitive-skin-focused formula.
THE EXPERIENCE
Silky. Creamy. Comforting.
Rich enough to nourish yet light enough to wear under makeup without heaviness.
HOW TO USE
Gently tap around the eye area morning and night using your ring finger. Avoid rubbing or pulling delicate skin.
Ingredients
Full ingredient list:
Aqua, Tetrahexyldecyl Ascorbate (Vitamin C), Butyrospermum Parkii (Shea) Butter, Triheptanoin, Bis-Diglyceryl Polyacyladipate-2, Coco-Caprylate/Caprate, Propanediol, Simmondsia Chinensis (Jojoba) Seed Oil, Cetearyl Olivate, Sorbitan Olivate, Stearyl Stearate, Polyglyceryl-6 Stearate, Glycerin, Sodium Stearoyl Glutamate, Behenyl Alcohol, Caffeine, Ganoderma Lucidum (Mushroom) Extract, Curcuma Longa (Turmeric) Root Extract, Astragalus Membranaceus Root Extract, Spilanthes Acmella Flower/Leaf/Stem Extract, Hyaluronic Acid, Ubiquinone, Carthamus Tinctorius (Safflower) Seed Oil, Sclerotium Gum, C9-12 Alkane, Polyglyceryl-6 Polyricinoleate, Sodium Levulinate, Sodium Anisate, Melia Azadirachta Flower Extract, Polyglyceryl-6 Behenate, Melia Azadirachta Leaf Extract, Ocimum, Sanctum Leaf Extract, Sodium Phytate, Ocimum Basilicum (Basil) Flower/Leaf Extract, Tocopheryl Acetate, Corallina Officinalis Extract, Xanthan gum, Bacillus Ferment, Glyceryl Caprylate, Citric Acid.
Everyday definition for sensitive eyes.
A gentle everyday mascara made with 99% natural and organic ingredients that lifts, lengthens, and separates lashes without the stiff, heavy feeling sensitive eyes often dislike.
Best for: Sensitive eyes • Contact lens wearers • Natural definition • Everyday wear
WHAT IT'S MADE TO DO
- Lengthen and separate every lash
- Add soft, weightless volume
- Keep lashes flexible rather than brittle
- Give eyes clean definition without an overly dramatic look
Think: your natural lashes — only longer, lifted, and more defined.
WHY IT'S DIFFERENT
Mascara for eyes that react to mascara.
Healthy Lash prioritizes everyday comfort and lash condition over maximum drama. Castor Seed Oil and plant-derived ingredients help condition while the formula builds soft, flexible definition.
THE EXPERIENCE
Clean. Soft. Naturally defined.
The brush separates lashes without heavy clumping, and lashes stay comfortable and flexible throughout wear.
HOW TO USE
Sweep from root to tip. Add additional coats while the formula is still wet for more definition and volume.
Ingredients
Hordeum Vulgare (Barley) Stem Water*, Hydrogenated Jojoba Oil+, Brassica Campestris/Aleurites Fordii Oil Copolymer+, Stearic Acid+, Hydrolyzed Corn Starch+, Butylene Glycol+, Pullulan+, Glyceryl Stearate SE+, Ricinus Communis (Castor) Seed Oil*, Glyceryl Caprylate+, Phenethyl Alcohol+, Aqua, Pentylene Glycol+, Persea Gratissima (Avocado) Oil*, Euphorbia Cerifera (Candelilla) Wax+, Sorbitol+, Copernicia Cerifera (Carnauba) Wax+, Sodium Hydroxide, Magnolia Officinalis Bark Extract+, Citric Acid+, Xanthan Gum+, Trehalose+, Acacia Senegal Gum+, Potassium Sorbate, Sodium Benzoate, Iron Oxides (CI 77499)
(*) organic ingredients (+) naturally derived ingredients (99% natural)
Fuller-looking lashes — without prostaglandins.
A concentrated lash serum for lashes that have become thinner, shorter, sparse, or more fragile with age, hormones, stress, or everyday makeup removal.
A peptide and botanical complex helps condition, strengthen, and support the appearance of fuller, healthier-looking lashes over time.
Best for: Thinning lashes • Breakage • Sparse areas • Sensitive eyes
WHAT IT'S MADE TO DO
- Reduce visible lash breakage
- Help lashes look longer and more evenly distributed
- Support fuller-looking lash density
- Keep lashes conditioned, flexible, and resilient
Think: improve the lashes you have — not simply coat them.
WHY IT'S DIFFERENT
Lash support beyond length alone.
Lash Builder combines Biotinoyl Tripeptide-1, Myristoyl Pentapeptide-17, Oligopeptide-10, Panax Ginseng, Panthenol, and Biotin to address the look of density, strength, and resilience.
It's prostaglandin-free, offering a different approach from many traditional lash-growth formulas.
THE EXPERIENCE
Lightweight. Invisible. Easy to wear.
It applies like a fine eyeliner along the lash root and absorbs without heaviness or residue.
HOW TO USE
Apply a thin line along the upper lash root on clean, dry skin.
Weeks 1–4: Twice daily.
Weeks 5–8: Once daily.
Maintenance: 1–2 times weekly.
Allow to dry before applying eye makeup.
Ingredients
Water, Hyaluronate, Panax Ginseng Extract, Swertia Japonica Extract, Pentylene Glycol, Pumpkin Seed Extract, Acorus Calamus Root Extract, Panthenol, Serenoa Serrulata Fruit Extract, Biotinoyl Tripeptide-1, Myristoyl Pentapeptide-17, Oligopeptide-10, Tocopherol, Biotin.
Your everyday essentials, together.
Keep the beauty favorites you reach for close at hand. Bloom is a small, limited-edition cosmetic pouch with room for your everyday essentials.
Give your must-haves a place of their own, so they’re easy to gather when it’s time to get ready.
Why you’ll love it
- A small pouch for your everyday beauty essentials.
- Keeps your must-haves together.
- A limited-edition addition to your routine.
Best for
Keeping a small collection of everyday beauty favorites organized.
Fill a little. Define as you like.
Bring shape and balance to your brows with creamy, buildable color. Brow Pomade makes it easy to fill sparse areas, define your arch, and create the appearance of fuller brows.
The smooth texture gives you control over the result, from a few soft, hair-like strokes to a more defined shape. Start lightly and add color where you need it for brows that frame your face beautifully.
Why you’ll love it
- Fills gaps with natural-looking color.
- Shapes and defines with a blendable cream texture.
- Builds easily to your preferred level of definition.
Best for
Sparse areas, uneven brows, and more control over brow shape.
How to use
Pick up a small amount with an angled brush. Apply light strokes through sparse areas, keeping the front of the brow soft.
Ingredients
Euphorbia Cerifera (Candelilla) Wax, Kaolin, Bambusa (Bamboo) Silica, Ethylhexyl Palmitate, Squalane, Tocopheryl Acetate (Vitamin E), Tribehenin, Mica, Titanium Dioxide (CI 77891) ± Iron Oxide (CI 77491, CI 77492, CI, 77499).
Your everyday tools, ready to go.
Make getting ready away from home feel a little more familiar. The Travel Brush Set brings essential makeup brushes together in a compact black pouch, keeping your tools organized and easy to find.
Soft bristles help apply and blend makeup evenly, with brushes for tasks from complexion application to brow definition. Pack it for a weekend away, keep it in your everyday bag, or use it to simplify your setup at home.
Why you’ll love it
- A convenient collection of essential makeup tools.
- Soft bristles for smooth, controlled application.
- A compact pouch keeps brushes together while traveling.
Best for
Travel, on-the-go makeup, and a neatly organized daily routine.
Make blending the easy part.
Turn harsh eyeshadow edges into a softly blended finish with a dual-ended brush that gives you more control. Duo Shadow Blender features soft, beveled fiber tips designed to help blend color and create smooth transitions between shades.
Whether you’re wearing a single wash of color or building a more defined eye look, this versatile tool makes the finishing touches easier.
Why you’ll love it
- Two brush ends in one convenient tool.
- Soft tips help diffuse edges and blend shades.
- Gives you control for subtle or more defined looks.
Best for
Everyday eyeshadow, softer edges, and a more evenly blended finish.
How to use
Use light sweeping motions to blend shadow, then soften the edges with a clean brush tip.
Volume now. Lash care while you wear it.
A serum-infused mascara that instantly lengthens, separates, and builds richer volume while conditioning ingredients help support the appearance of stronger, fuller-looking lashes over time.
Best for: Volume • Length • Thinning lashes • Sensitive eyes
WHAT IT'S MADE TO DO
Immediately:
- Make lashes look longer and fuller
- Build rich, noticeable volume
- Define and separate each lash
With consistent wear:
- Help reduce the look of breakage
- Keep lashes softer and more flexible
- Support a fuller, healthier-looking lash appearance
Think: the mascara you wear for drama that still cares about the lashes underneath.
WHY IT'S DIFFERENT
Makeup performance + lash care in one step.
Double Lash combines flexible, buildable mascara with Red Clover Sprout, Castor Seed Oil, Arginine, Rosehip, Cotton Seed, and Sunflower Oils to condition lashes while you wear it.
Healthy Lash is your soft everyday definition. Double Lash is your fuller, more dramatic lash.
THE EXPERIENCE
Rich. Buildable. Flexible.
The formula wraps lashes from root to tip for noticeable definition and volume without leaving them feeling stiff or brittle.
HOW TO USE
Sweep from the base of lashes upward. Build additional coats for more volume and length.
Ingredients
Full ingredient list: Water, Ricinus Communis Seed Oil, Arginine, Propanediol, Rhus Verniciflua Peel Cera, Copernicia (Carnauba) Cerifera Cera, Glycerin, Stearic Acid, Polyurethane-35, Glyceryl Stearate, Pullulan, Sorbitol, Dimer Dilinoleyl dimer Dilinoleate, Gossypium Herbaceum (Cotton) Seed Oil, 1,2-Hexanediol, Caprylyl Glycol, Rosa Moschata Seed Oil, C10-18 Triglycerides, Trehalose, Acacia Senegal Gum, Helianthus Annuus Sunflower Seed Oil, Rosmarinus Officinalis Leaf Extract, Trifolium Pratense Clover) Sprout Extract, Sodium Benzoate, Potassium Sorbate, Tropolone. May Contain: (+/-) CI 77499 (Iron Oxides).
