Tips and Tricks for Healthy and Beautiful Lashes

How to Choose the Right Mascara

Mascaras come in various types, each designed to achieve different effects. Understanding the differences can help you choose the right mascara for your desired look. Here’s a breakdown of the most common types of mascaras:

1. Lengthening Mascara

• Purpose: Adds length to your lashes without adding much volume.
• Features: Often contains fibers or polymers that coat and extend the lashes.
• Best For: Those with shorter lashes or who want a more natural, elongated look.

2. Volumizing Mascara + Lash Serum

• Purpose: Increases the thickness and fullness of your lashes.
• Features: Typically has a thicker formula and a brush designed to coat each lash more fully.
• Best For: Those who want fuller, more dramatic lashes with added volume.

3. Curling Mascara

• Purpose: Adds curl to your lashes, making them look more lifted.
• Features: Contains curling agents and often has a specially designed brush that helps lift the lashes as you apply the product.
• Best For: Those with straight or downward-facing lashes who want a curl without using an eyelash curler.

4. Waterproof Mascara

• Purpose: Resists water, sweat, and tears, making it ideal for long wear or in humid conditions.
• Features: Formulated with water-resistant ingredients that help the mascara stay put.
• Best For: Those who need long-lasting wear or have watery eyes. It’s also useful for special occasions like weddings.

5. Smudge-Proof Mascara

• Purpose: Designed to prevent smudging and transferring throughout the day.
• Features: Typically has a long-wearing formula that sets well.
• Best For: Those who struggle with mascara smudging or transferring under the eyes.

6. Fiber Mascara

• Purpose: Adds both length and volume by using tiny fibers that adhere to the lashes.
• Features: Contains microfibers that attach to lashes, making them appear longer and fuller.
• Best For: Those looking for dramatic, voluminous, and elongated lashes.

7. Mascara for Sensitive Eyes

• Purpose: Formulated to be gentle on sensitive eyes and contact lens wearers.
• Features: Free from harsh chemicals and fragrances that could irritate sensitive eyes.
• Best For: Those with sensitive eyes or those who wear contact lenses.

Start with nailing down exactly what you want from your mascara. Maybe you want your eyelashes to look longer. Perfect look for a lengthening mascara. Maybe your lashes are long enough, but you're hoping to make them fuller or hold a curl. Be on the lookout for a volumizing mascara.

Now, let’s say you want both longer, fuller lashes. In that case, you’re going to want to pay attention to the sharp of the mascara wand, because that can also tell you a lot. Let’s take our Healthy Lash Mascara for instance. We've talked a lot about this product before, but believe us when we say it’s worth the hype.

If you’ve tried this mascara or have had your eye on it for a while, you probably noticed the unique hourglass-shaped brush. This shape is the perfect choice to create that very false eyelash effect. They’ll be fuller, longer and hold a curl all day long. Honestly, what more can you ask for?

Best Application Tips Ever

Every morning it’s the same routine: Eyes wide, mouth open and a sweep of the mascara wand. If you really want to get the most of your mascara, the trick is all in the application.

For foolproof mascara application, start by opening your eyes slightly wider than normal and looking up slightly. This should position your eye - and therefore, your lashes! - in the perfect position. Pick up your mascara wand and position it as close to the lash line as you can. Then, sweep it up to the tips while gently wiggling the wand back and forth. Sure, it might seem strange, but this will help ensure your lashes are fully coated. Two or three coats is really all you need. Any more than that, and you’re running the risk of clumps.

How To Apply Mascara On Lower Lashes

Start at the Base: Gently place the mascara wand at the base of your lower lashes. Wiggle the wand slightly to ensure that the mascara is applied evenly from root to tip.

Use Light Strokes: Apply the mascara using short, light strokes. Avoid applying too much product to prevent clumping and smudging.

Separate Lashes: If you find that the lashes are clumping together, use a clean spoolie or lash comb to separate them while the mascara is still wet.

While you can definitely find mascaras with special small wands for coating the tinier eyelashes along your lower lid, the best application trick is to simply hold the wand perpendicular (that means straight up and down!) and dance it along your lash line in short quick strokes to avoid smudging any product on your skin. Perfect babydoll eyes, and no fuss needed!

Staying Safe

Studies have shown that most people don’t pay attention to the longevity of their makeup. While we can understand wanting to save money, you definitely should know that hanging onto products like mascara for too long can actually put your health at risk! 

Whatever mascara you regularly use, it should be replaced every three months. That’s generally how long the average tube lasts before the product inside starts to dry out. But this timeframe also helps to minimize the risk of harmful bacteria that can grow inside the tube. This kind of bacteria can cause unpleasant eye infections, so it’s really not something you want to mess around with.

Another important safety tip: You should avoid any “pumping” motions with the mascara wand when you’re applying the product. At best, this can dry out the product faster, meaning clumpy spider lashes (Yikes!). At worst, however, it can cause any harmful bacteria to grow even faster. Instead, use a gentle twirling motion to pick up the product on the bristles of the mascara wand. Trust us, you’ll get the same amount with each use and keep your eyes safe and healthy at the same time.

Do you have any tried-and-true mascara tips or tricks? Sound off in the comments below!