Skin Blog

Dry skin can make it challenging to find a foundation that looks smooth, radiant, and natural — especially if you also have mature or combination skin with dry patches. The wrong formula can cling to texture, emphasize fine lines, or make your skin appear dull.

What is Olive Skin Tone? Olive skin tones can range from light to deep, and finding the right makeup that enhances your natural undertones without looking ashy or muted can sometimes feel tricky.

Tips and Tricks for Healthy and Beautiful Lashes Mascaras come in all shapes, sizes, and formulas, each designed to give you a different lash look - from long and luscious to full and flirty. With so many options out there, how do you choose the one that’s just right for you? Don’t worry, we’ve got you covered! In this guide, we’ll break down the different types of mascaras, what they do, and how to select the best one to enhance your eye makeup routine. Get ready to unveil the secrets to stunning lashes and let your eyes do the talking! 🌟👁️💫 How to Choose the Right Mascara Mascaras come in various types, each designed to achieve different effects. Understanding the differences can help you choose the right mascara for your desired look. Here’s a breakdown of the most common types of mascaras: 1. Lengthening Mascara Purpose: Adds length to your lashes without adding much volume. Features: Often contains fibers or polymers that coat and extend the lashes. Best For: Those with shorter lashes or who want a more natural, elongated look. 2. Volumizing Mascara + Lash Serum Purpose: Increases the thickness and fullness of your lashes. Features: Typically has a thicker formula and a brush designed to coat each lash more fully. Best For: Those who want fuller, more dramatic lashes with added volume. 3. Curling Mascara Purpose: Adds curl to your lashes, making them look more lifted. Features: Contains curling agents and often has a specially designed brush that helps lift the lashes as you apply the product. Best For: Those with straight or downward-facing lashes who want a curl without using an eyelash curler. 4. Waterproof Mascara Purpose: Resists water, sweat, and tears, making it ideal for long wear or in humid conditions. Features: Formulated with water-resistant ingredients that help the mascara stay put. Best For: Those who need long-lasting wear or have watery eyes. It’s also useful for special occasions like weddings. 5. Smudge-Proof Mascara Purpose: Designed to prevent smudging and transferring throughout the day. Features: Typically has a long-wearing formula that sets well. Best For: Those who struggle with mascara smudging or transferring under the eyes. 6. Fiber Mascara Purpose: Adds both length and volume by using tiny fibers that adhere to the lashes. Features: Contains microfibers that attach to lashes, making them appear longer and fuller. Best For: Those looking for dramatic, voluminous, and elongated lashes. 7. Mascara for Sensitive Eyes Purpose: Formulated to be gentle on sensitive eyes and contact lens wearers. Features: Free from harsh chemicals and fragrances that could irritate sensitive eyes. Best For: Those with sensitive eyes or those who wear contact lenses. Start with nailing down exactly what you want from your mascara. Maybe you want your eyelashes to look longer. Perfect look for a lengthening mascara. Maybe your lashes are long enough, but you're hoping to make them fuller or hold a curl. Be on the lookout for a volumizing mascara. Now, let’s say you want both longer, fuller lashes. In that case, you’re going to want to pay attention to the sharp of the mascara wand, because that can also tell you a lot. Let’s take our Healthy Lash Mascara for instance. We've talked a lot about this product before, but believe us when we say it’s worth the hype. If you’ve tried this mascara or have had your eye on it for a while, you probably noticed the unique hourglass-shaped brush. This shape is the perfect choice to create that very false eyelash effect. They’ll be fuller, longer and hold a curl all day long. Honestly, what more can you ask for? Best Application Tips Ever Every morning it’s the same routine: Eyes wide, mouth open and a sweep of the mascara wand. If you really want to get the most of your mascara, the trick is all in the application. For foolproof mascara application, start by opening your eyes slightly wider than normal and looking up slightly. This should position your eye - and therefore, your lashes! - in the perfect position. Pick up your mascara wand and position it as close to the lash line as you can. Then, sweep it up to the tips while gently wiggling the wand back and forth. Sure, it might seem strange, but this will help ensure your lashes are fully coated. Two or three coats is really all you need. Any more than that, and you’re running the risk of clumps. How To Apply Mascara On Lower Lashes Start at the Base: Gently place the mascara wand at the base of your lower lashes. Wiggle the wand slightly to ensure that the mascara is applied evenly from root to tip. Use Light Strokes: Apply the mascara using short, light strokes. Avoid applying too much product to prevent clumping and smudging. Separate Lashes: If you find that the lashes are clumping together, use a clean spoolie or lash comb to separate them while the mascara is still wet. While you can definitely find mascaras with special small wands for coating the tinier eyelashes along your lower lid, the best application trick is to simply hold the wand perpendicular (that means straight up and down!) and dance it along your lash line in short quick strokes to avoid smudging any product on your skin. Perfect babydoll eyes, and no fuss needed! Staying Safe Studies have shown that most people don’t pay attention to the longevity of their makeup. While we can understand wanting to save money, you definitely should know that hanging onto products like mascara for too long can actually put your health at risk!  Whatever mascara you regularly use, it should be replaced every three months. That’s generally how long the average tube lasts before the product inside starts to dry out. But this timeframe also helps to minimize the risk of harmful bacteria that can grow inside the tube. This kind of bacteria can cause unpleasant eye infections, so it’s really not something you want to mess around with. Another important safety tip: You should avoid any “pumping” motions with the mascara wand when you’re applying the product. At best, this can dry out the product faster, meaning clumpy spider lashes (Yikes!). At worst, however, it can cause any harmful bacteria to grow even faster. Instead, use a gentle twirling motion to pick up the product on the bristles of the mascara wand. Trust us, you’ll get the same amount with each use and keep your eyes safe and healthy at the same time. Do you have any tried-and-true mascara tips or tricks? Sound off in the comments below! 

Unveiling the Power of Makeup Primers: Your Key to Flawless and Long-Lasting Makeup Makeup Primers: Discover multiple methods for long-lasting makeup that stays fresh throughout the day. There are lots of ways to ensure your makeup lasts all day long. Is sitting still all day or risking a setting spray mishap really the solution to long-lasting makeup? For many of us, it seems like a fruitless errand to prevent smudging and fading. But maybe, that’s because you haven’t discovered primers yet. Primers are definitely one of the hardest-working products in your own makeup kit. They create a smooth base for your foundation, they can have skin-healthy benefits and (best of all!) they can help lock in your makeup all day long. Sounds great right? Don’t worry, we’ll explain all in this quick rundown. What Do Primers Do Exactly? In plain and simple terms: a primer literally primes your skin for the rest of your makeup. It gives your skin a little dose of hydration or protection, smooths out any uneven textures or fine lines and literally holds onto any products you put on top of it, ensuring your makeup looks fresh all day long. For a lot of us, our skin’s texture isn’t exactly perfect - even beyond blemishes and fine lines. Without a primer, you might notice an uneven look to your foundation that might shift, crease or fade throughout the day. A primer acts as a smooth, leveling barrier to your skin. It helps minimize the appearance of any fine lines and wrinkles and allows your foundation or makeup base to cover nice and even. You can also think of primer as a subtle “glue” for the pigments in your regular makeup. When you top your face primer with foundation, powder, blush, bronzer, and highlighter, the primer works to actually hold the pigments in place. This reduces the risk that the makeup can smudge or fade away, even when it’s rainy and humid out or you’re sweating! The Prime Benefits Apart from keeping your makeup smooth and long-lasting, there are also some additional fringe benefits of using primer regularly. Gone are the days of only thick silicone-based primers that feel heavy on your skin. Instead, you can find primers that hydrate and plump your skin and even types that improve your complexion over time! On that note, if you’re not familiar with our bestselling primer, allow us to make some introductions. Fans everywhere simply can’t get enough of our top-rated Perfect 10 Primer Serum. And that has a lot to do with the dual benefits in the formula. It has all the benefits of a makeup primers and the skin-improving technology you expect from a serum. Plus, it’s suitable for most skin types - even dry! - so it’s a product that pretty much anyone can take advantage of. How Do I Know Which is Right For Me? Primers have become an essential component to many makeup bags in the past few years. But that just means there are so many on the market, so it can be challenging to find the right primer that will work best for you. To maximize primer performance, learn to select the perfect one. It all starts, like so many things, with knowing your skin type. For example, if you have oily or acne-prone skin, a primer that’s designed to help keep your pores clear as well going to be your best bet. We hear from customers all that time about what a difference our 7-in-1 Miracle Primer Serum has made for them. It’s especially beneficial for anyone who’s skin is on the oily side since it does such a great job at naturally purifying skin. Also, all those anti-aging benefits are a huge win too! What do you look for in a makeup primers? Share your secrets in the comments below!

If you’ve ever had to navigate the balance between caring for yourself and keeping everything running smoothly, you’re not alone! Prioritizing self-care can be a challenge, especially when you work a leadership role that can be demanding.  As a mom of 3 young boys, for example, Jamie finds balance in a few ways: for one, she incorporates wellness and self-care into taking care of her family. Finding Balance: Jamie's Self-Care Journey and Beauty Routine “Essential oils are a HUGE part of my life and my family’s lifestyle! A few of my favorites are Lavender, Frankincense, Lemon, Peppermint & Lemongrass. I also use them as part of my skincare routine (geranium, tea tree, lavender with jojoba oil serum).” But it’s also important to take some time exclusively for you; after all, we take better care of those we love when we’re feeling our best. And for Jamie, a great way to practice this on the daily is through her beauty routine. “For makeup, I start with cleansing & moisturizing my face, primer, concealer & foundation, fill in eyebrows, contour with bronzer & apply mascara! I try to keep it quick & easy and just enhance my natural look.” Customized Skincare: Jamie's Journey To Healthy and Nourished Skin But when Jamie plans her beauty routine, she’s not just thinking about the way it’ll make her look, but how it’ll affect her skin. “My skin is oily/combination, and especially gets dry during the winter months! I have had breakouts from using products containing harsher chemicals in the past.” And Jamie knows that self-care through skincare doesn’t mean using expensive products just because it feels indulgent, self-care through skincare means using products that cater to your own needs. “Finding a brand that fits your skin’s needs is the first step! Emani Cosmetics works for mine with perfect primers and foundation that works with my skin to enhance it!” Efficiency and Quality: Jamie's Approach to Multifunctional Beauty Products Good ingredients foster a healthy glow, smooth the skin, and help soothe irritation (without causing more). Jamie’s favorite ingredients are the ones that do these things and come from nature...we’re right there with her! “I was very excited to see that the Perfect 10’s list was short and included ingredients that I recognized! I was especially happy to see Lemongrass essential oil and aloe vera!” It can be safely assumed that for most of us, multifunctional beauty routine is a must. And besides ingredients meant to help your skin, Jamie puts a big emphasis on efficiency & flexibility.  “Everything needs to be quick & easy! I used to use so many different products between skincare and makeup but now I have narrowed it down to products that contain all of the clean, healthy ingredients that I need but in fewer steps!” Sometimes, it can be difficult to find products that save time without cutting corners on quality, natural ingredients. At Emani, we’re here to help anyone who’s encountered those roadblocks, because first and foremost, makeup should promote confidence in your skin. Our skin is our largest organ and absorbs everything that is applied to it, and goes into our bloodstream! By using cleaner products, we are reducing the number of chemicals entering our bodies! If someone has tried a clean beauty brand and wasn’t happy with it, I’d say to give Emani Cosmetics a chance and they will be pleasantly surprised at the quality and coverage that these products supply while still being good for your skin!

The Importance of Maintaining Healthy Skin in the Air Workplace factors can affect our healthy skin, regardless of the location. In Elizabeth’s case, she works in the air!Elizabeth is always on the move, working long shifts that take her all over the map. But a big part of her professionalism is taking time to get ready.“I’m more of a minimalist when I’m not at work, but I do enjoy glamming it up once in a while. I do have to wear makeup for work and that usually involves foundation, blush, eye shadow, eyeliner, and lipstick.” Skincare Routine: Maintaining Healthy Skin in the Air Elizabeth's makeup must endure long flights while safeguarding her healthy skin from dry plane air. Besides moisturizing and staying hydrated onboard, Elizabeth makes sure to take care of her body and mind. The magic word is self-care!“I like using hydrating face masks and I make sure to take my vitamins. Sleep, exercise, and hydration are also part of my self-care routine.” She loves using the Perfect 10 Primer Serum to keep her makeup lasting for long flights without dehydrating her skin. “It’s made it a lot easier. I now have one product that does various things. It’s really helped in hydrating my skin and helped combat bacteria especially now when having to wear a mask. My makeup wears for so much longer and I really feel natural and pretty.”And because space is limited on flights, it’s important to keep as many multi-tasking products on hand as possible: “Natural clean products are my favorite, especially if they have multiple uses.” The Power of Natural Ingredients: Enhancing Skin's Appearance with the Perfect 10 Primer Serum Not only does the Perfect 10 create a smooth surface for your foundation, but you can count on its natural lemongrass scent to give you an invigorating boost of aromatherapy. Definitely worth making the room for in your luggage! When she’s not working, Elizabeth likes to use the Perfect 10 Primer Serum for when she wants natural look.“I like wearing makeup but like looking as natural as possible; unless I’m glamming it up or going to work I don’t use foundation. I prefer something along the lines of a bb cream.”Whether you’re wearing BB cream, a foundation, tinted moisturizer, or nothing at all, it’s easy to encounter ingredients that hide or alter the appearance of your skin. But wouldn’t you rather use a primer that actually makes your skin look and feel better?"I feel that what you give is what you get. If I give my skin natural products with healing properties, my skin is going to get me some amazing results without using chemicals that can  mess up my skin in the long run.”

Overall, What’s Your Favorite Thing About It? My favorite thing about fall is the coziness of everything. The weather, the food, fuzzy blankets, and spending time with family. Can You Describe Your Favorite Go-to Fall Outfit? In Ohio, we experience all of the seasons. When summer turns to fall and the temperature is in the 60s to low 70s, it doesn’t get better than that. If I can wear a sweatshirt and cute ripped jeans but still need my sunglasses, that is the sweet spot for me. What’s Your Favorite Scent? Anything apple cider scented makes me think of it instantly. Favorite Indoor Fall Activity? Lighting a fall candle and snuggling with my kids to watch a movie we haven’t seen before. We pop some popcorn and set up the sleeping bags on the living room floor. It’s our favorite Friday night ritual. Favorite Outdoor Fall Activity? As a family, we love doing outdoor kids activities with apple cider slushies, kettle corn, and picking pumpkins. We have an amazing farm near us in Ohio that is packed with fun family events. We make a lot of amazing memories this time of year. What Is Your Go-to Fall Beverage? I love anything with caramel flavor so a coffee drink whether it’s hot or iced...load that caramel on there! What Music Do You Love On Fall Days? I love so many types of music. The fall makes me want to chill to some old favorite songs. Artists like Coldplay and Ed Sheeran are some of my go-tos. What’s Your Favorite Food To Make/eat During Fall Weather? The fall always makes me crave football party food. Like buffalo chicken dip. I also get a craving for soups. I love spicy chili and my mom’s potato soup. Of course, pumpkin pie always makes it in there. What’s Your Favorite Beauty Staple For The Fall? As soon as the weather gets cool I love doing black nail polish when I get a manicure. I am all about neutrals, and for me that includes black. I also make sure to add extra hydration treatments to my hair as we get into the drier midwest months. What’s Your Favorite Way To Unwind & Take Care Of Yourself During The Fall Season? As a photographer, the fall is my busy season so it’s an especially crazy time. I know when I have to unplug and get out from behind the computer to spend intentional time with my family. It helps me so much mentally when everything is “go go go”.

As a Busy Photographer & Mom of 3, Molly’s Learned How to Embrace & Cultivate Her Radiance Social media has vastly transformed our culture of beauty; sometimes in amazing ways, but we recognize the ways in which it can blur our view of what a “real woman” is supposed to look like.And while more voices have been raised against toxic presences and non-inclusive body image, it’s mostly directed to adolescent & young adult women.But what about women past 30? Or 35? Or 40?Because sometimes, you’d think social discounts our presence altogether, as if we aren’t on the platform (spoiler: we are).It can make us feel like we don’t exist, that our self-image doesn’t matter as much, or as if we’re just expected to have it figured out by now.We’re here to tell you that you don’t need to have it all figured out yet and that you are completely allowed and entitled to feel your most beautiful; this is the time in your life to cultivate, and the time in which you’re destined to become your most radiant self. Molly's Journey to Radiant Skin: Overcoming Skincare Challenges at 35 As a busy photographer and mom of 3 girls, this is how Molly hones her ultimate beauty at 35!“In my 20s I had no real beauty routine. I wasn’t committed to any particular brands or products...I had no idea how to take care of my skin.” Like so many of us, Molly had a rocky start with skincare and didn’t have much learning to go off of.“There were many nights I went to bed with my makeup still on. I didn’t listen to my mom telling me to start taking care of my skin when I was younger. And the sunburns. Oh my! I definitely have sun damage.”Despite this start, Molly’s made significant progress on her path to natural radiance, and it started with the simple intention of taking care of herself!“Now that I am 35, I take the extra few minutes in the morning and evening to make sure I do my beauty routine. I am aware of what my skin can tolerate, what makes it react, and that consistency is key.”But as with most new changes, we tend to face new challenges, and our skin is no exception!“The one thing I have had to overcome is adult breakouts. I would get a lot of painful breakout areas around my mouth, chin, and jawline. Once I nailed down what was causing it and started to really focus on self-care, I have felt much more myself. I stick with products that make my skin look its best.”Molly has gotten to know her skin a little at this point, and through some trial & forgiven error, she’s learned that gentle ingredients are the key.“My skin tends to be on the drier side. In the past, I have gone through many products for my skin that have made me break out, have a reaction, or make matters worse. Being aware of ingredients and being consistent with safe and effective products makes a big difference.” Molly's Simple and Effective Beauty Routine: Achieving Natural Radiance with Emani Products And when she looks for skincare with gentle ingredients, Molly believes in products worth committing to.“I have been using the Perfect 10 primer for a couple of years now and I am not stopping anytime soon. It is lightweight and non-irritating which is great for my sensitive skin. "The perfect 10: hydrates, sets makeup, and refreshes. A must-have for busy moms and photographers. Flawless makeup, guaranteed."”But of course, when it came down to finding the ultimate key to good skincare, it wasn’t in a bottle.“For myself, as a mom of three in my mid-30s, your kids' needs tend to come first for many, many years. Whether you are a mom or not, we cannot pour from an empty cup. Taking care of ourselves needs to be a priority. When you take care of yourself, you will see your confidence grow. The source of confidence is what we do for ourselves not what others do for us.”Molly views beauty not as a scale or form of pressure, but as a reflection of good health and taking care of herself, because that’s how you become your best, and it’ll make you better at caring for those you love. And when you take car“I feel my most beautiful when I have taken time to slow down and do something for me. I do love some fresh and simple makeup, clean hair, and getting out of sweatpants.” So What Does Molly’s Beauty Routine Look Like? “My beauty routine is the same most days and not over complicated. I stick with the Emani Perfect 10 serum and the Hydrawear Plus Foundation. To brighten under my eyes I use a concealer about 2 shades lighter. I love using products I can use on many areas of my face just to keep it simple. My go-to hack is to use a bronzer and highlighter on my eyes as eyeshadow. Then use those same products on my face to bronze and highlight. I love a cream blush since my skin tends to be dry. I will even pop that same cream pigment on my lips. Fill my brows, swipe on some mascara, and done!”Emani Perfect 10 Primer Serum Demo by Molly Watson

It’s not just what you buy, but how you apply it! Your stunning eyes are one of the most captivating features about you, whether you think it or not! Unleash your unique gaze and effortlessly enhance your eyes to captivate and draw attention. Discover the keys to effortless beauty now! Feel gorgeous, prepared, and empowered with these 5 easy tips to make your eyes look stunning. Get ready to take on your day with confidence!Choose the tips that make you feel your best and enhance your beauty. Use one or all of them to achieve stunning eyes effortlessly! 1. Go Easy On The Brows! If your brows steal the spotlight, consider toning down your eye shading to let them shine. Embrace your leading ladies with effortless style! Brow powders and gels are easy to overuse, so keep an eye on how much you’re applying. Avoid applying brow product in the inner corners of your eyes to prevent a heavy-handed effect and blocky-looking brows. When applying brow product, start at the arches and focus on the tails first for subtle definition. Fill in empty spaces with short strokes, working your way inward. 2. Be Delicate With Concealer If you ever feel like the skin around your eyes tends to come off as cakey, it may be that you’re applying too much concealer. While it’s a tempting step to layer on, an excess of makeup can look far more noticeable than dark circles.Make sure that your concealer is suitable for your skin type. Those with dry, mature, or sensitive skin tend to do best with liquid and cream-based foundation. To retain moisture and prevent creases under the eyes, moisturize and prime the under-eye area before applying makeup. 3. Create Depth We realize that “subtle” makeup is different for everyone: for some, it means a dab of concealer and lip balm, and for plenty of others, it could be concealer, lightweight foundation, filled brows, nude eyeshadow, and some mascara. We believe that you should wear whatever degree of makeup makes you feel the most beautiful, but when it comes to applying eyeshadow, please allow us to offer this bit of advice: no matter the shade, don’t just slap one shade across your lids!One single shade across your eyelids will do little for your eyes. Instead, opt for two neutral shades--one lighter shade to place across your lid, and a darker shade for your eye socket. This simple trick is quick, yet effective, as it helps create a deep-set look for your stunning eyes, which makes the lashes look longer and the eyes brighter. 4. Add A Pop Of Shimmer This tip can go in tandem beautifully with #3, but it can also be done without eyeshadow. If you’re looking for a summery, dewy effect with minimal effort, simply add a pop of creme or powder-based highlighter to the inner corner of your eye!While still subtle, this look is just a little more on the playful side but does wonders for the mornings where your stunning eyes just aren’t quite awake yet.If you wish to draw just a bit more attention, you can also add highlighter to your eyebrow arches, or to the center of your lids.  5. Flawless Mascara When it comes to effortless eye makeup, mascara is one of those staples that are always there for you to create definition and draw attention to your eyes. Whether you’re completing a glam look, or simply throwing on a little something before running out for errands, it’s the go-to staple! But do you ever feel that your mascara just isn’t amplifying your look the way it should? While some influencers and beauty gurus might recommend the use of eyelash treatments and false lashes, we say keep it simple with the following: Scrape off excess product Regardless of your age, excess smudges of mascara around the lids can create an aging effect that no one wants. Scraping excess product off the wand between each application will keep lashes from smudging while preventing waste & overuse. Add heat beforehand If your mascara ever feels difficult to apply, or has a lumpy consistency, it may be because the formula needs a warmup. To do so, simply place your *tightly* sealed mascara in a cup of lukewarm water, or simply roll it between your hands. Choose a nourishing mascara  If you thought mascara could only add magnitude and definition to your lashes, think again!  Our new DOUBLE LASH MASCARA + LASH GROWTH SERUM is formulated with organic mung bean, which feeds your lashes with amino acids and proteins while sprouted red clover soothes and renews the follicles with antioxidants.Amplify AND nurture your lashes for noticeable growth, strength, and thickness. Because there’s no form of effortless beauty quite like naturally stunning lashes. See our new Double Lash Grow Mascara by clicking here. 

Achieve Flawless and Long-lasting Lip Color with These Expert Tips Lipstick is truly one of the beauty industry’s biggest secret weapon because of how versatile it is. Heading to a fancy dinner but don’t have time for a full 20-minute makeup routine on-the-go? Use the 2 major beauty essentials: mascara and a bold lip color. Looking for a simple, natural look for errand day? Swipe on your favorite nude lipstick and some concealer and you’re ready for the day. No matter how you choose to wear your favorite lip color, it’s got your back - or in this case, your lips. For long-lasting lip color, there are a few quick, easy and crucial steps to keep in mind. Check out our step-by-step guide from our clean-beauty pros and learn how to apply lipstick like a pro.  Step 1: Exfoliate The culprit of a flawless lipstick application is dry, flaky skin. Prior to even starting your lipstick application, you want a smooth, moisturized canvas. The best way to get a clean, smooth canvas is to use a little bit of lip scrub. Also, rub a pea-sized dollop of lip scrub all over your lips and massage in a gentle circular motion using your fingertips.  Tip: Don’t have lip scrub on hand? Mix coconut oil or olive oil with sugar!  Step 2: Moisturize Got your fresh base? Perfect. Now, it’s time to moisturize your lips. The best way to do so is by using an ultra-hydrating lip balm! This is an essential step if you are using a matte lipstick or a lip stain, as those tend to be more drying compared to other formulas. Step 3: Finding the Perfect Shade Now, it’s the fun part: finding the perfect color! With millions of nude to bold colors to choose from, finding the perfect shade can be a little overwhelming. If you are new to lipstick, it’s best to start the selection process by figuring out if you have warm or cool undertones. In addition, the easiest way to find out is to look at the veins on your wrist under natural light! Furthermore, if they look slightly green, you have warm undertones. They appear to be a shade of blue, you have cool undertones. If you see both green and blue, you have neutral undertones.  Step 4: Apply Lip Liner Start at your cupid’s bow (the two curves at the center of your top lip) and slowly work around the edges of your lips for an outline. Then, fill in the lips using the same lip liner. For a more plump look, draw outside your natural lip line. Step 5: Apply Lipstick There are many variables in this step because there are so many types of lipstick applicators, such as the traditional tubed lipstick, liquid lipstick, lip stains, lip tint… the list goes on! No matter which you prefer, it’s always easier to control and apply with solid lipsticks. No matter what type of lipstick you are working with, it’s important to always start by first applying lipstick along the center of your bottom lip, swiping it back and forth 2-3 times. Gently press your lips together to easily distribute the lipstick to your upper lip. Then, simply touch up the outer corners of your lips, remembering that a little goes a long way.  Step 6: Blotting Just like lip liner, blotting is an important step you might be tempted to skip, but trust our eco-beauty pros: this is the step that’ll seal your look for the entire day. This essential step is important for removing excess product from transferring onto your wine glass or anything else your luscious lips might touch. To properly blot your lipstick, simply fold a piece of tissue paper in half. Place the tissue paper in between your upper and bottom lips, and gently press your lips together until you have a clean, light layer of lipstick on your lips. 

Navigating the Beauty Wonderland: A Guide to Choosing the Best Beauty Products for Your Skin Sometimes, shopping for best beauty products can feel like you’re stepping into a magical wonderland. An overwhelming wonderland of different beauty products to choose from.   Other times, there is such a thing as too much of a good thing, and sometimes you may feel helpless trying to decipher all the labels, ingredients, and formulas to choose the right product for your skin type. As the best beauty products can be absorbed into our bloodstream through our skin, it’s important to look for products with quality, non-toxic ingredients.  We put together a list with some tips and advice on what to consider when making your next best beauty products purchase.  1. Read The Ingredients List  Ingredients are listed in order of most prominent to least. Therefore, the first few ingredients listed are what most of the formula is comprised of. Also, it’s important to make sure all ingredients are safe and nourishing for your skin, especially the first few listed! 2. Avoid Harmful Ingredients That May Irritate Your Skin And Impact Your Health  While you are checking the ingredients list, make sure to keep an eye out for some of these common skin irritants: Parabens Sodium lauryl Sulfate  Oxybenzone Artificial fragrances and perfumes Triclosan and Triclocarban  Formaldehyde Petroleum Distillates  DEA & TEA Talc 3. Look For Nourishing, Clean, And Natural Ingredients.  To ensure you don’t have a negative skin reaction or breakout, look for products comprised of natural, organic extracts (plants, roots, seeds, etc.) + minerals + antioxidants and skin nutrients (peptides, Vitamin E, C, etc.) Also, these kinds of ingredients will soothe and calm any skin irritations, nourish the skin with moisture, act as a barrier against harmful free radicals, prevent signs of aging, and help treat any skin issues like breakouts or rashes. If you have sensitive skin, look for products labeled non-allergenic or non-comedogenic. 4. Learn About The Brand By Deciphering Packaging Labels And Symbols  When choosing a makeup brand or product, it’s important to consider the brand’s values and ethics. Do they test on animals or use animal by-products in their formulas? However, are they cruelty-free? Also, is their packaging sourced from sustainable methods and recyclable? Most makeup and skincare products now carry symbols on the packaging to help consumers understand the brand and the product.  Here are some common symbols and what they mean.  USA Symbol - Product was made in the United States of America. Leaping Bunny Symbol - Cruelty-Free: not tested on animals. Vegan - The product does not contain any animal-derived ingredients or by-products. Gluten-Free makeup symbol guarantees products to have fewer than 10 parts per million of gluten, which means you'll be reaction-free. Recycling Arrows Triangle - Packaging is recyclable. Peta Cruelty-Free - Not tested on animals. Open Lid Jar- This is the PAO (period after opening) symbol: within what time period the product should be used after opening.  Book- The hand pointing to the book indicates that there is more information about the product included in the packaging, often in an insert or on the opposite side of a peel-up sticker. Also, this symbol is usually included when there is not enough room to print all the product information in one place. 5. Choose Products That Best Suit Your Skin Tone  Knowing your skin tone and shade is very important when it comes to choosing a foundation, bronzer, eyeshadow, and even lipstick! Understanding your skin tone and skin type will help you to choose the perfect products to flatter and compliment your natural features. 6. Choosing The Best Products For Your Skin Type When shopping for the best beauty products, it’s essential to know what type of skin you have. For example, those with dry skin will benefit from hydrating cream or liquid products, whereas those with oily skin may find a mattifying powder or mineral foundation to be a better choice. You will also want to consider the amount of coverage that will best suit your needs. Those with skin redness, imperfections or irritations may desire more coverage, while those with more balance skin will require less. Foundations that are highly pigmented are great options. In addition, highly pigmented foundations offer lightweight, buildable coverage without looking cakey. Consider trying HD concealers, foundations, and powders. Formulated to appear flawless under intense light or an HD camera, these products enhance your look. Guaranteed to make those Instagram filters unnecessary!   7. Look For Duo-action Or Multi-purpose Products And Formulations  Trying to get ready for school or work is hectic enough as-is! Some people just don’t have time for a multi-step skincare and beauty routine. Products formulated to work as both skincare and makeup at the same time can be game-changers on these busy days. In addition, try looking for multi-purpose products to treat or provide many benefits simultaneously for the skin. For example, concealers that treat breakouts as well as camouflaging them, primers that treat breakouts and balance oil control while extending makeup wear, mascara that nourishes and strengthens lashes while lengthening. 8. Read Or Watch Reviews And Testimonials Spend some time to research the next best-selling product to ensure you get the bang for your buck. Also, reading reviews, comments, testimonials and watching videos can help decide if that new cult-face product is worth your time and money. Also, don’t forget to shop for your specific skin type - not all foundations and bronzers are the same! 9. Money-back Guarantee  A money-back guarantee is a great way to show that a brand truly stands behind their products and their customer’s satisfaction. Also, it’s a way to ensure you don’t waste your hard-earned money on products that simply don’t work for you.  Conclusion We live in a time where there are endless options and choices for beauty lovers. In addition, our team are fortunate to have access to product information to ensure we only use healthy, safe, clean, and the best beauty products. We believe in a beauty experience that is eco-friendly, 100% cruelty-free, 100% gluten-free, and 100% vegan-certified. Are you ready to join our mission for karma-free beauty?

If you are anything like us, you’ve watched a lot of Netflix over the holidays! There was one particular new docuseries called "Broken" that caught our attention. When we saw that one of the episodes was titled “Makeup Mayhem”, we just had to watch! The docuseries episode delved into the dangers of counterfeit beauty products. Here are some alarming facts we learned. The Increasing Demand for Beauty Products As the docuseries states, the cosmetic industry is having a big moment. The industry is currently valued at $445 billion dollars. That number is projected to reach $100 billion dollars in the next 5 years. The popularity of the cosmetic industry has led to the rise of counterfeit cosmetics, causing negative consequences. Why the Rise of Counterfeit Cosmetics? The docuseries episode attributes the rise of counterfeit in the beauty industry to social media, influencers, and scarcity marketing techniques. Social media influencers create hype around brands/products, generating huge consumer demand. When these products sell out in a matter of hours, the demand quickly increases. Some brands are also employing a technique called scarcity marketing. In this case, the company produces a limited supply of the sought-after product to increase demand and perceived value. The Allure of Exclusive and Limited-Release Products  People want to have the newest, best thing. They want to have what their favorite beauty influencer or friends are using. They want to fit in and fear missing out. Some of them want to look like the person on social media, and they believe, if they want to achieve the look at home, they need to use the same product as the influencer. Other times, often when there is a very hyped product release, a few selected people will buy up all of the inventory immediately. After receiving the popular product, they re-sell it for a much higher price on a third-party seller website like PoshMark, Amazon, OfferUp or eBay. These buyers often list the products with huge markups, sometimes 10x more than the original price. When people can’t get the products directly from the retailer because they have sold out, they often turn to third-party seller platforms. The episode of the docuseries features a story of a young woman who wanted to buy the infamous Kylie Lip Kit. She was not able to purchase one directly from Kylie’s site because it sold out too quickly. She bought what she thought was a real Lip Kit from eBay. When she tried the product, her lips started burning and became stuck together. It turns out, it was a counterfeit, and the counterfeit glosses often have superglue in the formula as a replacement for more expensive ingredients. She had to use acetone and butter to remove the glue from her lips! Horrifying! The Dangers of Counterfeit Cosmetics The main source of counterfeit cosmetics is in China. Question: Non-sterile, non-regulated "labs" that are often completely unsanitary are responsible for producing these counterfeits. Quality, safe ingredients in the original formulas are often replace with cheaper alternatives, some of which may be dangerous to your health.   Many of the counterfeit cosmetics in the docuseries tested positive for animal feces, such as rat droppings and horse urine. Superglue, construction clay, and several heavy metals can be find in the fake formulas. Exposure to heavy metals like Arsenic can cause headaches, issues with memory, and fertility issues. A dermatologist featured in the episode has reported that she saw a drastic increase in several common skin conditions like pink eye, styes, boils, and bacterial infections due to the use of counterfeit cosmetics. How to Avoid Buying Counterfeit Cosmetics It is important to buy your beauty products directly from the brand or from a reputable source that is a certified seller. It is also important to look for products from the USA.  When a cosmetic product is from the USA, it follows FDA regulations, and you can assure that the listed ingredients are indeed what they claim to be. You also have the confidence of knowing that the product comes in a facility with strict safety regulations. Makeup that comes from other countries doesn't require to meet FDA regulations. At Emani Vegan Cosmetics, we believe in a safe and clean beauty experience that is completely 100% Cruelty-free, 100% Gluten-free, and 100% Vegan certified. We proudly make all of our products in California. Also, we are a company energized by eco-friendly manufacturing, green technology, and ethical suppliers. We are making a positive impact on the planet through our cosmetics in hopes that it will begin a chain reaction throughout humanity.

Vegan Soy Mascara Takes Home Top Honors at Janey Loves PLATINUM Awards Cue the happy tears - and by that, we don’t mean the irritated, smudgy tell-tale tears you get from wearing a mascara that’s loaded with harsh ingredients. We are so excited to announce that our Vegan Soy Mascara was the big winner in the “Luscious Lashes” category during this year’s Janey Loves PLATINUM Awards, one of the biggest awards in natural and holistic well-being on a global scale. We were selected after vigorous testing from a panel of industry experts and customers in the space. Getting recognized by the Janey Loves team is a major accomplishment for us. As one of the United Kingdom’s most prestigious honors in natural health and wellness, it’s huge to be recognized on a global scale.  Say goodbye to Mascara You probably know by now that vegan, organic and feel-good products are a big part of what we do. Our founder and fearless leader Michelle Doan started Emani out of her kitchen back in 2001. When she realized her skin was sensitive to a long laundry list of not-so-great stuff in your standard makeup, she started whipping up a batch of her own homemade foundation that looked and felt amazing to wear and - the best part - wouldn’t irritate her skin. The rest is history, but that’s been our goal since day one: Beautiful products with equally beautiful ingredients. Our Vegan Soy Mascara is one of our big eye favorites because right off the bat, it addresses so many of the common issues we hear from our customers about other varieties that they’ve tried.  Introducing Our Gentle and Nourishing Mascara - The Perfect Solution for Sensitive Eyes For starters, finding the right mascara can be an utter nightmare if you have sensitive eyes. Your eyes are one of the most delicate areas of your body as it is - we all know the annoying agony of having a stray eyelash that can’t be blinked away.  Some mascaras coat your lashes with thick, heavy formulas loads with pretty yucky, lab-produced stuff. They weigh your lashes down and strip away essential moisture, leaving them dry and brittle. Some includes with fragrances - this is one of the more common eye allergy triggers - which can leave your eyes and the delicate skin around them swollen and inflamed. If your mascara is bothering you, then it’s really not going to look great once you have it on. Smudging is often causes the eyes becoming wet and watery due to irritation. We love a good smoky eye as much as the next person, but streaky raccoon eyes from the wrong mascara is never a good look… The Ultimate Mascara for Sensitive Eyes - Organic, Nourishing, and Long-Lasting We took all of these concerns to heart when we were dreaming up our Vegan Soy Mascara. The result is a product that’s organic, all-natural and - the best part! - designed for even the most sensitive eyes.  As the name might suggest, infuse with a natural Soy Protein Extract that’s design to moisturize and nourish your eyelashes to keep them strong and healthy. The formula itself is lightweight and smooth, reducing the risk of annoying clumps. It’s also completely waterproof and smudge resistant. Try wearing it to a sad movie or a happy wedding - this stuff will not budge. Introducing Our Innovative Tree-Shaped Brush - Enhancing Every Lash with Precision and Lift We should also mention our specially-designed brush. Nature is never too far from our minds here at Emani, so we shaped it to look like a tree with a soft contour in the middle. Why does this shape work so well? We realized it was the perfect design to fully coat each individual lash. Plus it lifts and curls too. When we finally perfected and released this mascara, the feedback was almost instantaneous. Not only did our customers love it, but it also worked. We heard from so many women who struggled to find the right mascara that would work for their sensitive eyes. It turns out our product was the holy grail that so many had been searching for. Today it’s still sitting pretty at a healthy five-star review, and we really couldn't ask for more. Conclusion So if you haven’t tried our Vegan Soy Mascara yet, well, what are you waiting for? After over 1,500 five-star reviews, we think the results really speak for themselves. Special Thank You to Our Loyal Fans. You are why we keep striving to create the best vegan cosmetics imaginable and your support is really the biggest motivator. 

Unleash Your Brow Game: The Science Behind Flawless Eyebrows Did you know that flawless eyebrows are proven to be the most important facial feature? Harper’s Bazaar recently wrote about a study conducted by the University of Lethbridge in Canada that scientifically proves eyebrows are even more important than your eyes, nose and mouth! Whether you’re a makeup newbie or a beauty guru, perfect flawless eyebrows are a game changer. Mastering the Art of Brow Filling: A Step-by-Step Guide with Emani's All-in-One Brow Cream Here’s how you can get the look using Emani’s All-in-One Brow Cream, a powder, gel, pencil and setting wax all-in-one formula that makes getting the perfect brow easy. The best place to start is to get your eyebrows professionally waxed or threaded. You will still need to fill them in, but a brow expert will be able to know which shape best suits your face. Once you have your shape you can maintain them at home by plucking and trimming between appointments Take your shade of Brow Cream (Blonde, Light Brown, Auburn, Dark Brown or Black) with your dual-sided V5 Brow/Liner Brush. Pro tip: Square or round off the ends near the inner corner of your eyes. Use an angle brush to fill in the outline, adding more product if necessary.  Use your outlines as guides to fill the rest of your brows. Also, for the best natural look, hold the brush at a horizontal angle and create small, feather-like strokes in the same direction of hair growth Pro tip: Every so often take a step back from the mirror and check how they look from a distance. It’s easy to overfill and end up with the “sharpie” brow. Lightly brush through with the opposite end of your brush. If you accidentally add too much product, brush that area a little extra to soften. After brushing, you may need to revisit missed areas or pluck stray hairs. Lastly, always remember that eyebrows are sisters not twins. Trying to make them match 100% perfectly will make you crazy (or late!)