Skin Academy

Vegan Soy Mascara Takes Home Top Honors at Janey Loves PLATINUM Awards Cue the happy tears - and by that, we don’t mean the irritated, smudgy tell-tale tears you get from wearing a mascara that’s loaded with harsh ingredients. We are so excited to announce that our Vegan Soy Mascara was the big winner in the “Luscious Lashes” category during this year’s Janey Loves PLATINUM Awards, one of the biggest awards in natural and holistic well-being on a global scale. We were selected after vigorous testing from a panel of industry experts and customers in the space. Getting recognized by the Janey Loves team is a major accomplishment for us. As one of the United Kingdom’s most prestigious honors in natural health and wellness, it’s huge to be recognized on a global scale.  Say goodbye to Mascara You probably know by now that vegan, organic and feel-good products are a big part of what we do. Our founder and fearless leader Michelle Doan started Emani out of her kitchen back in 2001. When she realized her skin was sensitive to a long laundry list of not-so-great stuff in your standard makeup, she started whipping up a batch of her own homemade foundation that looked and felt amazing to wear and - the best part - wouldn’t irritate her skin. The rest is history, but that’s been our goal since day one: Beautiful products with equally beautiful ingredients. Our Vegan Soy Mascara is one of our big eye favorites because right off the bat, it addresses so many of the common issues we hear from our customers about other varieties that they’ve tried.  Introducing Our Gentle and Nourishing Mascara - The Perfect Solution for Sensitive Eyes For starters, finding the right mascara can be an utter nightmare if you have sensitive eyes. Your eyes are one of the most delicate areas of your body as it is - we all know the annoying agony of having a stray eyelash that can’t be blinked away.  Some mascaras coat your lashes with thick, heavy formulas loads with pretty yucky, lab-produced stuff. They weigh your lashes down and strip away essential moisture, leaving them dry and brittle. Some includes with fragrances - this is one of the more common eye allergy triggers - which can leave your eyes and the delicate skin around them swollen and inflamed. If your mascara is bothering you, then it’s really not going to look great once you have it on. Smudging is often causes the eyes becoming wet and watery due to irritation. We love a good smoky eye as much as the next person, but streaky raccoon eyes from the wrong mascara is never a good look… The Ultimate Mascara for Sensitive Eyes - Organic, Nourishing, and Long-Lasting We took all of these concerns to heart when we were dreaming up our Vegan Soy Mascara. The result is a product that’s organic, all-natural and - the best part! - designed for even the most sensitive eyes.  As the name might suggest, infuse with a natural Soy Protein Extract that’s design to moisturize and nourish your eyelashes to keep them strong and healthy. The formula itself is lightweight and smooth, reducing the risk of annoying clumps. It’s also completely waterproof and smudge resistant. Try wearing it to a sad movie or a happy wedding - this stuff will not budge. Introducing Our Innovative Tree-Shaped Brush - Enhancing Every Lash with Precision and Lift We should also mention our specially-designed brush. Nature is never too far from our minds here at Emani, so we shaped it to look like a tree with a soft contour in the middle. Why does this shape work so well? We realized it was the perfect design to fully coat each individual lash. Plus it lifts and curls too. When we finally perfected and released this mascara, the feedback was almost instantaneous. Not only did our customers love it, but it also worked. We heard from so many women who struggled to find the right mascara that would work for their sensitive eyes. It turns out our product was the holy grail that so many had been searching for. Today it’s still sitting pretty at a healthy five-star review, and we really couldn't ask for more. Conclusion So if you haven’t tried our Vegan Soy Mascara yet, well, what are you waiting for? After over 1,500 five-star reviews, we think the results really speak for themselves. Special Thank You to Our Loyal Fans. You are why we keep striving to create the best vegan cosmetics imaginable and your support is really the biggest motivator. 

Do You Know What You’re Putting on Your Skin? Does this sound familiar? You pick out a new skincare product on a whim - maybe it’s a moisturizer, or a cleanser, or some sort of serum - take it home, try it out...and the next thing you know, your skin breakout.  How did this happen? Well, you may have run into comedogenics - an unfortunately all-too-common ingredient in many cosmetics and skincare products. Though many formulas have improved in recent years, other commonly used skincare products still contain comedogenic ingredients. That could mean a breakout, blemishes and even full-blown acne are waiting just around the corner. Learn to avoid pore-clogging, acne-causing comedogenic ingredients easily. And more so, you can also get to know ingredients that are skin-healthy too. Comedogenics - Hiding in Plain Sight First of all, what are comedogenics? Simply put, they’re substances that sit heavy on the skin and cause comedos - the earliest stage of a clogged pore. Since scientists started researching the effects of these chemicals on the skin in the 1970s, companies have made an effort to remove them. Unfortunately, the sheer amount of comedogenic ingredients used in skincare and makeup means they’re difficult to avoid entirely. An easy way to tell if a product contains comedogenic ingredients is to take notice of the consistency.  Thick, creamy products might feel luxurious to coat over your skin, but they’re actually acting like a big blanket - your pores can’t breathe! Your reading skills are also important when it comes to choosing the right skincare products. A quick skim of the ingredients label will tell you a lot about the makeup of a product - and how likely it is that it can cause a breakout. Products that have “isopropyl-“ in the name are frequently common comedogenics, as are sulfates like the dreaded sodium lauryl sulfate. If you ever come across these on a label, you can assume it’s probably not very nice and breathable for your skin. What Ingredients Should I Look Out For? So with all this in mind, what exactly are you supposed to put on your skin? After all, it seems like the list of what to avoid is impossible to follow. Once again, reading is going to be your biggest helper. The easiest way to avoid acne-causing ingredients is to simply look for products labeled as ‘non-comedogenic.’ Take a look at the ingredients on the box of tube before you purchase - We always list the ingredients for our makeup and serums.  Unlock the Secret to Breakout Free Skin If you can, note the consistency. Does it feel lightweight? Clear? More like a serum? It’s probably much safer to put on your skin without having to worry about a breakout happening. Look out for ingredients that are always safe. Aloe Vera is one of the best and healthiest products you can apply to your skin - and as an added bonus, it’s a completely natural and plant-derived ingredient that’s certainly not comedogenic. Civilizations have used Aloe Vera to treat skin, hair and nails for over 6,000 years, so it’s really time-honored. In fact, it's a key ingredient in our Perfect10 Primer Serum! You’ll be celebrating your clear and healthy skin in no time!

Is Your Diet Causing Your Skin to Breakout? Are you feeling frustrated due to skin breakout? You use face wash, toner, and moisturizer, all formulated for sensitive and acne-prone skin, but still, aren’t getting the clear and healthy results you want?  Good news! We know what may be causing your skin to break out. As for the bad news? You might need to give up some of your favorite guilty pleasures like dairy and sugar. It turns out, the foods you are eating may be playing a key role in the appearance and health of your skin. NOT AS SWEET AS YOU THOUGHT? Americans consume on average of 153 grams of sugar every day. To put that in perspective: just over a hundred years ago, the average American consumed around 9 grams daily. That means we’re consuming 17 times more sugar than ever before! One of the biggest side effects of increased sugar intake is a disruption in insulin levels. This is one of the key causes of common skin issues and breakouts.   What Is Insulin?  Insulin is a hormone that’s released by an organ in your body called the pancreas. It helps glucose enter the body’s cells to be converted into energy. Some foods, called “high glycemic” foods, break down quicker than others, causing your body to release more insulin to absorb that fuel. Some of these foods can include white bread, sweetened cereals, pasta, baked goods, white rice, and other sugary drinks and food. The Problem With Too Much Insulin  If there’s too much insulin in your body - or if you have a condition like diabetes where your body can’t use the insulin - sugar levels in the blood become higher. As a result, inflammation-producing enzymes can start to bind themselves to your body's collagen through an oxidative process called glycation. This can cause skin’s collagen and elastin to break down, which can lead to tired, dry and droopy looking skin.  For example, a study published in the Journal of Clinical Nutrition in 2006 showed that those who had a high-sugar and carbohydrate diet also had a higher level of inflammation than those who had reduced their sugar intake.  Sugar also dehydrates your body and skin, which can lead to dry skin that’s more susceptible to damage. Remember, water is your skin’s main defense barrier. Quit Being So Cheesy Cheese, ice cream, pizza, and cheesecakes are among humanity’s greatest inventions, but dairy may also be a trigger for causing disruptions with our hormone and insulin levels, similarly to carbs and sugar. Drinking a glass of milk can spike insulin levels 300 percent, so it may be the lactose or milk sugar in milk that causes inflammation, increased oil production, hormonal imbalances, and the resulting skin irritation. Clearer Days Ahead  The good news is, with some simple changes to your lifestyle your skin breakout can improve. To fight breakouts, aim to consume foods high in anti-inflammatory properties. Including an important anti-inflammatory omega-6 fat may be helpful in preventing and treating unwanted breakouts. Hydrate, hydrate, hydrate! It is very important to drink enough water to nourish your skin. Water helps keep your digestive system healthy by flushing out toxins, which improves the health and the texture of your skin. You will also want to make sure to avoid all hormone disruptors in your skincare and makeup products.  These include parabens, phthalates, triclosan, PEGs, and some synthetic fragrances.   Clear Skin Ahead  It takes approximately two to three weeks to see improvement in your skin once you remove dairy and sugar from your diet and allow your body to detox from it. Trying to make big changes all at once in your diet can be overwhelming, so try to begin with just being more aware of the types of food you incorporate into your diet and incorporating foods with anti-inflammatory properties, like old olive and leafy greens. Switch the soda or juice for sparkling water. Try to make little changes gradually, remember Rome wasn't built in a day. Your future clean and clear skin thanks you in advance!    

The Balancing Act of Skincare Balancing skincare with your skins pH level is a hot topic, with alkaline water taking center stage. Supermodel Miranda Kerr swears by it. NBA star LeBron James is a self-proclaimed aficionado about it. But what does it all mean for your skin? Skin is naturally designed to fight off infections and stressors from the environment. Its ability to perform these functions is affected by its pH level. The pH level of the skin refers to how acidic or alkaline it is. If your skin is too alkaline, it can be more susceptible to acne, dryness, and sensitivity. If your skin is too acidic, it decreases the amount of oil your skin produces and decreases your skin’s ability to protect itself. Our skin's protective acid mantle is a thin surface layer composed of oil from glands and lactic/amino acids from sweat, determining our skin's pH level. This mantle's delicate balance can easily be disrupted by various internal and external factors. For instance, throughout our life experiences, our skin becomes more acidic in response to lifestyle changes and our environment. Just think of all the things that come into contact with our skin on almost a daily occurrence (products, smoke, air, water, sun, pollution). All of these factors contribute and interfere with the acid mantle, breaking it down and disrupting the skin’s ability to protect itself. Alkaline water is capable of rejuvenating and rehydrating your skin. It contains antioxidants that help you fight against the free radicals that cause many of these problems mentioned above. It is known for having a slightly higher pH level (8 or 9) than regular drinking water (7) to help neutralize the acid in your body to ensure your skin’s pH level has a neutral reading. Drinking Alkaline Water The benefits of alkaline water are amazing, but consuming enough is a daunting task. Most people find the age-old advice of drinking 8-12 glasses of water per day a difficult goal if they’re not used to it. Start by drinking 3-4 glasses of alkaline water per day (approx. 1 liter). Gradually increase your water intake over a few weeks until you reach 8-12 glasses daily (2-3 liters). Topical Antioxidants Ingesting antioxidants in the form of Alkaline water is important, but so is topical application. Topical antioxidants such as Vitamins A, C, E and green tea are crucial for helping to maintain the delicate acid mantle. They help to fortify the cells so they’re able to function optimally and protect the cells from environmental stresses and oxidation. Good-for-you Ingredients As we go through life, the amount of oil naturally produced by our skin decreases. In addition, this decrease disrupts the balance of the acid mantle and its ability to protect your skin. It’s vital through every stage of life to always select good-for-your-skin products (oils, moisturizers, primers) to add to your balancing skincare routine that continuously helps to rebuild your acid mantle and strengthen this vital barrier. Also, look for ingredients like jojoba, coconut, argan oil and olive oil in your balancing skincare and cosmetic products that work effortlessly with the skin to produce natural oil. And remember… Skin cleansers can be those sneaky skincare products that you have on your counter that are not pH balance. They tend to be overly acidic and do more harm than good to your poor skin. Choose a mildly acidic face cleanser (pH 5) for all skin types to maintain the acid mantle. Balancing skincare is like a rollercoaster. You will find that, as life goes on, your pH level may fluctuate. As such, you will have to modify your skincare routine as you adjust. Be kind to your skin by opting for gentle, natural, hydrating ingredients in your skincare routine. Combat environmental stressors for a balanced complexion.

I have a little secret to share with you all: I am the founder of a cosmetics company and I had horrible, sensitive, and cystic acne prone skin! 

In the search for cosmetics, you’ve – no doubt – seen brand after brand claim to be one of the following: Vegan, Cruelty-Free, or Natural. But, what do these terms actually mean and why should they be important to YOU? Let us clear things up for so that you can make better, smarter choices about your cosmetics and so that you can see where our passion comes from here at Emani. VEGAN Vegan Cosmetics refer to products that have been manufactured without any animal by-products or animal-derived ingredients. Think of these products as being a diet for your skin. CRUELTY-FREE Cruelty-Free Cosmetics refer to products that have been manufactured by methods that do not include testing or experimentation on animals. Products that are 100% Cruelty-Free have not undergone animal testing in any stage of the production process. Brands that are Cruelty-Free test their products humanely and safely using human volunteers. NATURAL Natural cosmetics are products manufactured using ingredients exclusively sourced from the earth. These products do not contain any chemicals or synthetics. Products laden with chemicals can harm the environment and can have incredibly negative health effects on those who wear these products. Here at EMANI, Our Goal Is To Enhance Your Skin’s Health While Keeping In Mind The Health Of The Rest Of Your Body. So, how does our goal as a cosmetic company relate to these similar, yet very different, terms? Emani believes in beauty without cruelty! We do not use any animal-derived ingredients in any of our cosmetic products, nor do we use animal hair for any of our makeup brushes. While animal testing is legal in the United States, unlike many other countries, it is not a requirement. Emani chooses to test our products to human without using animals because it is not required. We Are Proud To Be 100% Vegan and Cruelty-Free! We also believe in excluding any ingredients that may lead to negative health effects. Emani ONLY uses botanically-derived, organically-certified, and natural minerals in our products. Made with natural and organic ingredients, our products are free of petrochemicals and irritants. What you apply to your body is as vital as what you consume. Understanding your cosmetics and their impact is crucial! Emani is 100% Talc-free, Paraben-free, And Free Of Petrochemicals And Irritants! We are passionate about creating the best cosmetics we can – ones that not only look beautiful, but that are healthy for you and your skin. We extend our passion beyond product ingredients by actively committing to responsible sourcing and processing of each ingredient.  And while most cosmetic companies can claim to be Vegan OR Cruelty-Free OR Natural, we are proud to encompass all three of these essential cosmetic aspects!

Hi Everybody! We are proud to have been featured in the following publications this last month!

Unleash Your Brow Game: The Science Behind Flawless Eyebrows Did you know that flawless eyebrows are proven to be the most important facial feature? Harper’s Bazaar recently wrote about a study conducted by the University of Lethbridge in Canada that scientifically proves eyebrows are even more important than your eyes, nose and mouth! Whether you’re a makeup newbie or a beauty guru, perfect flawless eyebrows are a game changer. Mastering the Art of Brow Filling: A Step-by-Step Guide with Emani's All-in-One Brow Cream Here’s how you can get the look using Emani’s All-in-One Brow Cream, a powder, gel, pencil and setting wax all-in-one formula that makes getting the perfect brow easy. The best place to start is to get your eyebrows professionally waxed or threaded. You will still need to fill them in, but a brow expert will be able to know which shape best suits your face. Once you have your shape you can maintain them at home by plucking and trimming between appointments Take your shade of Brow Cream (Blonde, Light Brown, Auburn, Dark Brown or Black) with your dual-sided V5 Brow/Liner Brush. Pro tip: Square or round off the ends near the inner corner of your eyes. Use an angle brush to fill in the outline, adding more product if necessary.  Use your outlines as guides to fill the rest of your brows. Also, for the best natural look, hold the brush at a horizontal angle and create small, feather-like strokes in the same direction of hair growth Pro tip: Every so often take a step back from the mirror and check how they look from a distance. It’s easy to overfill and end up with the “sharpie” brow. Lightly brush through with the opposite end of your brush. If you accidentally add too much product, brush that area a little extra to soften. After brushing, you may need to revisit missed areas or pluck stray hairs. Lastly, always remember that eyebrows are sisters not twins. Trying to make them match 100% perfectly will make you crazy (or late!)

Embrace the Beauty of Living: Celebrate Your Journey with Emani! Start 2016 with gratitude and a new perspective! Emani is not just about “makeup”, we want to support you in your life’s journey. It’s easy to let the beauty of living itself pass us by. Celebrate life, celebrate you, celebrate your journey. Louie Schwartzberg’s Ted Talk on gratitude inspired us to create a new outlook for 2016. In his discussion, he quotes “beauty and seduction is nature’s tool for survival because we protect what we fall in love with. It opens our hearts and makes us realize we are part of nature and not separate from it.” This realization is amazing on your life’s journey because, through connection of all things, we are able to live mindfully and let gratitude flow from us. Also, by opening your eyes to the simple beauty of the world and accepting gratitude you will feel the benefits of higher self-esteem, improved energy levels, and even better sleep. Tips and Quotes to Cultivate Gratitude in Your Daily Journey Here are a few of our favorite tips and quotes that share how to make gratitude part of your journey: Start a gratitude Journal. Write everything you are thankful for. In addition, be thankful for the trees and the oxygen they give you, thankful for a person, write it all down. Even express your thankfulness for what may seem to be a negative situation in your journey, as these situations are lessons to be use later in life. See each day as a gift. As you walk through your day open your eyes to the beautiful gift that life is. What motivates you, what drives you? Also, where do you see beauty in the day? Furthermore, learn to recognize the gifts in your life and appreciate them. Shift your new perspective. Also, by changing the way you think, you change everything you see including yourself, others, the universe. Every single thing requires a shift in new perspective to see beyond ourselves. Let light in. As your perception begins to change, be open to letting light that flows through you. As light comes in, it also radiates out. Moreover, by being a representation of light, those who come across your path will be touch. Send thank you notes. Think about how you feel when you get a thank you card. The joys, excitement, love…by sending someone a thank you card, you are sharing those same emotions with them. Also, make some time this year and send a few handwritten notes as an expression of gratitude. Positive vibes only: The cells in your body react to everything that your mind says and negativity brings down your immune system. Also, keep the negative out by only letting positivity in. Get your #truthbomb cards from Danielle la Porte to “break you’re your heart and soothe your soul”. Enjoy what you have. There is a quote that says, “When you finally get something good, enjoy it. Don’t always go looking for something better” We’re programmed to always want more, want something better. Be happy with what you are given today. Daily practice. Practice of gratitude must be done daily. By recalling 3 things you’re grateful for everyday for 21 days, you can actually “rewire” your brain to be happy. Conclusion Remember that gratitude can be practiced by anyone, anywhere, anytime. It’s all about releasing judgment, opening your eyes, filling your heart and letting the blessings of life flow through you. How do you practice gratitude? “Put down your shield and stand in the rain of blessings”

Get Inspired: Create Your Own Glam Halloween Look with Endless Possibilities Customize Halloween looks to fit your style and time constraints. Also, be inspired by a look and get ready for a personalized Halloween experience. One of our favorite glam looks, inspired by Eugene Souleiman's editorial piece for Vogue Nippon, is simply stunning. This glam look has consistently made it among the top pinned Halloween looks for its glam appeal, edge factor and the ability to easily recreate your own. Also, customize your glam look in 15 minutes or take your time to get creative. Here’s how you can get the glam look with your favorite Emani Vegan Cosmetics: This look isn’t about perfection…the messier the better! The focus is the eyes, eyebrows and contouring. In addition, layer and blend different shades to create dimension for a stunning "wow" factor. A Glamorous Halloween Makeup Look with Purple Hues 1. Start with Magic Sealer Eye Primer to make sure your look will last all night! (Don’t forget to add a little under your eyes and around the tops of cheekbones where you will be applying shadow) 2. Crushed Mineral Eye Dust paired with the Duo Fan Brush is the perfect combination pack on pigment and stand out. Moreover, to get the blown out effect shown in the image above, start by layering on in shades 863 Purple Haze (dark shade) and 154 Mrs. Know it All (lighter purple/pink shade) in the crushed mineral dust. 3. After pigment is distributed all over your lid (keeping darker to the outer edges and lighter towards the inner corners of eyes), take your Duo Eye Brush to blend out the edges all the way to your eyebrows. Be sure to leave a just a small space in the arch of your brows open to add your highlight later. 4. When blending and adding color, add the dark colors under your eyes AFTER you have completed the overall look, as you might have some “fall out” (shadow that falls under your eyes) that will need brushed away. 5. To add a glittery effect and create even more dimensions, use the Hybrid Crème Eye Color in 1309 Scandalous. This shade and creamy formula is also perfect for the contour and temple area. 6. Next take the V5 Brow/ Liner Brush paired with your favorite Emani brow product and fill in your brows, don’t be afraid to go darker than your typical shade to intensify the look. 7. Use the Hybrid Crème Scandalous Eye Color (previously used) to start adding purple hues through your temples, above the eyebrow and slightly above the apples of your cheeks (a little bit higher than you typically would with blush). 8. For the glistening highlight, Crushed Mineral Dust in 166 Icy is the perfect shade to give serious glow. Tip: Mix the pigment with a little bit of water or Perfect 10 Serum to turn it into a crème. Furthermore, layer the pigment on just above your brows and at the very tops of cheekbones. 9. What’s Halloween without false lashes? We love House of Lashes, and they are Vegan, Cruelty-Free, and Eco-Friendly! Also, check out their “How to Apply Lashes” guide to help in easily applying your lashes.  10. Complete your look with your favorite Emani Lipstick. For a fun purple lip to match the eyes, wear shade “Temptress” and dab a little bit of the Scandalous shade (used earlier) on your lip for a extra glam effect. Conclusion Remember to have fun with the shades, mix it up a bit and customize it to best fit you and your costume. Our top three favorite costumes to wear with this look are:

The Importance of Choosing Vegan Products for a Healthy Skincare Routine More and more people seek out vegan products for one simple reason: it’s a healthy choice. Moreover, even brands that aren’t traditionally vegan are launching products that are free of animal or animal-derived ingredients. Just because your cosmetics designates as vegan doesn't mean that all the ingredients are healthy for your skin. Even when pack as vegan, there are plenty of plant and chemically ingredients that are not meant for the skin. Safeguarding Your Skin: Awareness of Potentially Harmful Ingredients in Vegan Products Your skin, the largest organ in your body, absorbs virtually everything you put on it, so it’s important to know what’s inside the bottle. Also, maintain skepticism about the vegan products you see around you. In addition. watch out for these potentially harmful ingredients: Carrageenan, a possible carcinogen in shampoos and moisturizers Retinol, found in anti-aging and anti-acne products that can cause skin irritation BHT, a preservative in lipstick and nail polish with as yet unclear health effects Talc, a carcinogen found in body powder If you are concerned about ingredients in your cosmetics, you can check their status in the EWG cosmetic database. Also, the database compile by the Environmental Working Group, a non-profit, non-partisan organization that maintains transparency about consumer product safety. Know Your Ingredients There are vegan formulations that contain worrying substances. Also, our comparison of three vegan face powders, we identified potentially hazardous ingredients (as defined by the Environmental Working Group) in red. Emani Flawless Matte Foundation Ingredients: Mica, Titanium Dioxide, Squalene, Lonicera Caprifolium Flower Extract, Moringa Oleifera Seed Oil, Lonicera Japonica Flower Extract, Silica, Tocopherol, Rosmarinus Officinalis Extract, Vitis Vinifera Fruit Extract, Aqua. ± Iron Oxides (CI 77491, CI 77492, CI 77499). Competitor’s Mineral Compact Makeup  Mica, Hydrogenated Lecithin, Methicone, Nylon-12, Zinc Stearate, Polyethylene, Talc, Silica, Propylparaben, Methylparaben, Butylparaben, Ethylparaben, Dimethicone, Trimethylsiloxysilicate, Paraffinum Liquidum (Mineral Oil), Zea Mays (Corn) Starch, Kaolin, Phenoxyethanol, Squalane, Tocopheryl Acetate, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499). Competitor’s Balancing Control Powder  Mica, Caprylic/Capric Triglyceride, Silica, Boron Nitride, Lauroyl Lysine, Zinc Stearate, Aqua, Phenoxyethanol, Sodium Dehydroacetate, Butyrospermum Parkii (Shea Butter) Extract, Sodium Starch Octenylsuccinate, Sorbic Acid, Niacinamide, Aesculus Hippocastanum (Horse Chestnut) Seed Extract, Yeast Extract, Lactic Acid, Ammonium Glycyrrhizate, Panthenol, Zinc Gluconate, Retinol, Caffeine, Ceramide AP, Biotin. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499). Hidden toxins in your makeup bag from vegan products with irritating or potentially toxic ingredients can throw off your daily regimen. Emani is committed to creating vegan and clean formulations, so you can feel safe using Emani all day, every day, whether it’s for a light, natural look or full makeup.

Unlock the Secrets of Green Beauty with Emani: Transforming Your Skincare Routine for a Healthier, Glowing You! Did you know that maintaining a flawless complexion is essential, especially considering the average woman uses 12 personal care products daily?  Twelve products may not seem like a lot, but when you break it down, that means you come into contact with at least 126 different chemicals every 24 hours! Studies reveal that although skin is a protective barrier, it also absorbs into the body. With repeat exposure, it can be potentially risky to your health. Emani is where green meets glam, and it starts with achieving a flawless complexion! Also with every Emani product uses good-for-you ingredients without sacrificing quality or product performance. Talk about a dream, right? Master the Art of Flawless Makeup: The Essential Steps to Customize Your Look with Emani's Primer and Concealer Categories Customize your look, from light coverage, to full coverage, or dry skin to oily skin, follow these five key steps to a flawless complexion finish:  For long-lasting makeup, start with Perfect 10 Serum to create a base for your foundation. Also, apply a single pump of this silky smooth, dimethicone-free and silicone-free primer from ear to ear, forehead to chin, just as you would moisturizer. For a dewy, medium coverage finish, use Hydrawear Plus. In addition, this creamy foundation is formulated with Hyaluronic Acid and Organic Jojoba Oil to balance skin’s moisture content for a healthier flawless complexion. Pro tip: Apply a half pump of foundation to the back of your hand and use our Duo Fan Brush to apply. Furthermore, build coverage as necessary for a streak-free, natural finish. Concealer is your best friend! It doesn’t have to be “cakey“ or heavy to provide coverage, which is why HD Corrective Concealer answers all your concealer concerns. Also, apply a small amount of this creamy, crease-free formula under the eyes and to any areas on the skin your foundation may not have covered (like a blemish). Moreover, the formula uses Vitamin C to assist with firming and brightening. For shine control and a light amount of added coverage, set your concealer and foundation with HD Bamboo Setting Powder. Also, use a brush and lightly press into skin for a finish that lasts all day! Complete your look with the Emani blush and / or bronzer of your choice! We love “Feeling Loved” bronzer for a light sun-kissed glow. Less chemicals = better skin! All Emani products are: 100% vegan and gluten-friendly 100% cruelty-free 100% talc-free and paraben-free 100% made in the USA Mineral makeup with natural and organic ingredients High performance makeup with long-lasting wear Free of petrochemicals and irritants Packaged in recycled and biodegradable paper In addition, don’t forget to share your looks and tips with us on social media using #emani! Instagram Ÿ Facebook Ÿ Twitter Ÿ Pinterest

The Impact of Various Factors on Skin Breakouts Skin breakouts when it’s out of balance. Everything you eat, stress, hormones, medications, smog, the makeup and skincare you use, even the household products you clean with can throw skin off its game. Considering that your body absorbs 60% of what you put on it, it’s important to know the truth about what you’re buying and how it triggers skin breakouts. These tips can get you back on track: 1. Know your Ingredients Many personal care products contain pore-clogging ingredients like mineral oil, lanolin, wax, tallow, and cholesterol. Also, these low-cost lipids, often derived from animals or petroleum, can clog pores. Even products labeled as non-comedogenic can have these ingredients, so read the labels before you buy and apply! 2. Choose Clean Formulations These are cosmetic and personal care formulas made with no known toxins or carcinogens. There’s increasing proof that toxic or carcinogenic chemicals are linked to infertility, birth defects, reproductive challenges, learning disabilities, an increased risk of cancer, skin allergies and more. Does that mean products with clean formulas don’t have preservatives or chemicals? No. It means the formulas don’t have any ingredients known to be or suspected of being harmful to people. This info graphic from mindbodygreen.com offers a great snapshot for what to avoid. 3. Acne or not? All skin with acne (a medical condition) experiences breakouts, but not all breakouts are acne-related. Also, you can have breakouts from stress, hormones, diet, medications, skin care products, hair care products, makeup, perfume, laundry detergent—none of which are an indication of acne. Non-acne breakouts are triggered by or managed through lifestyle choices. If you treat breakouts as if they are acne, you can actually make damage your skin and cause premature aging. Only a doctor or esthetician can tell you for sure whether you have acne or are simply experiencing product- or lifestyle-related breakouts. 4. Oil is your Friend Skin naturally produces oil, which is essential to healthy skin. Take it away, and skin can produce even more oil, which can lead to skin breakouts. We know how backwards that sounds: oily skin needs more oil, not stripping away of the oil it keeps trying to make. Dry skin needs even more oil so it can look fresh and hydrated. Keep in mind that not all oils are made equally. Know the difference between good oil and bad oil. Bad oils, such as lanolin, mineral oil or any other petro-chemical based lipids don’t offer any real extra benefit to the skin. We love this list of good oils from PopSugar.com that highlights jojoba, marula, argan, coconut, olive and avocado oil, among others. 5. Wear a Makeup Primer! They not only help makeup last longer, but they can provide a protective barrier to the skin. Dimethicone is a popular ingredient in most makeup primers because it offers a smoothing effect, but it also aggravates acne and sensitive skin. If you want a makeup primer that won’t damage or trigger skin breakouts, try Emani’s Perfect 10 Serum. Bonus tip! 6. Wash your Brushes According to Women’s Health magazine, the build up of cosmetics, bacteria and yeast in makeup brushes can contribute to skin breakouts. It’s recommended to wash them once a week to ensure they stay clean and fresh. Here’s how pro makeup artists do it: Rinse the brushes in warm water and add a drop of very mild hand-soap. Massage into a lather, then rinse until water is clear. Repeat as needed for brushes that are extra dirty or used for darker pigments (such as eye shadow, brows and blush). Gently squeeze out excess water, then lay flat to dry on a towel, preferably overnight. Conclusion Use products with clean formulas and you’ll most likely see an improvement in your skin. There may be a transition period as your skin detoxes as its restores the natural balance, but it’s temporary…and worth it! Please visit www.emani.com for more information about how to go green with your glam.

How To Use Concealer We know that concealers help cover blemishes, dark circles and imperfections. However, with so many different types of concealers that come in different shades and various forms, it can be intimidating. Read on, and learn how to use concealer right the first time! There are pro concealer palettes with greens, blues, oranges and pinks that are used to mix and blend. Unless you really know your color correcting principals or a professional makeup artist that has two hours to work towards photo-perfection, this can be a daunting solution, and not realistic for everyday use. Emani’s HD Corrective Concealer formula has done the color correcting for us to make it easy to apply and be done. Also, it’s infused with Vitamin C so it helps to treat blemishes and reduce redness and discoloration. Here’s How To Use It And Make It Last: 1. Select a shade that is a little lighter than your foundation color. This helps to brighten the tone of your skin. 2. To use, first apply primer  on your dark circle or blemish. Try Emani Hydrating Primer Serum, This is a key step. The primer helps the concealer to adhere. Emani’s Hydrating Primer Serum has aloe and chamomile to treat and calm blemishes. 3. Then, apply the concealer with your index finger and pat gently (You can also use a flat skinny brush). Remember, a little goes a long way and you can always build on to it. 4. Apply your foundation. Since the concealer is a little lighter shade in color, gently apply your foundation on top of the concealer to bring it to your skin tone color shade. (Try: Emani Hydra Wear 12 Hour Foundation $30.00). This will neutralize the brightness and will help to avoid the raccoon eye look. 5. Finally, apply powder. Use a puff or a brush. This will help to set your makeup and make it last all day. Emani Perfecting Crushed Foundation Powder. Hope you enjoyed reading about how to use concealer the right way! Read here to find out how to look fresh after a long flight

How To Look Fresh After A Long Flight Is it me or do you find that those 13 hour flights feel more bearable when the flight attendants look fresh and happy? This is not about being naturally good looking. It’s about outward appearance and being aware of how you present yourself to the world could affect positively towards your attitude in the way you approach life. I felt compelled to discuss this with a particular 30 something year old flight attendant, who always looked fresh every time she passed by. Her makeup was intact and her skin was dewy throughout the entire flight. Although, I noticed she wasn’t wearing heavy makeup, her skin looked really natural.  I would like to think that she inspired everyone else around her to hold back their schlepping traveling ways and put on their best face. We talked beauty and how traveling is an art for her, and once I told her some of my favorite beauty products including Emani cosmetics (of course), she gasped and went back to her cabin. Few minutes later, she came back to show me her makeup bag with her Emani Hydra Wear Plus Foundation. “It’s the only foundation and concealer that keeps my skin fresh looking after a long flight because it has hydrating properties.’ she commented. (I still find excitement and surprised when someone uses Emani as it’s not that widely distributed, yet). Here Are More Some Beauty Tips That She Shared With Me To Keep Look Fresh And Radiant: 1. Just because you’re traveling, doesn’t mean you should look like you just rolled out of bed. Be comfortable but look presentable. 2. If I know I’m getting on a flight, I apply a mask the night before to give my skin an instant boost. Select a mask that cleans out your pores and deeply moisturizes. You want a mask that especially hydrates under the eye area. 3. Select makeup that has hydrating properties and lightweight. It will look fresher after a long flight. Try: Emani Hydra Wear Plus Foundation and HD Corrective Concealer. The right foundation and concealer makes you look awake even if you’re operating in only couple hours of sleep. 4. For eyes, I use natural looking false lashes or a lash curler with mascara. And always, always, I line the eyes with a liner or liquid eye liner on the top of the lash line. Eyes are key when communicating with people. I want our passengers to feel comfortable and welcome. 5. I refrain from wearing a fragrance to be mindful of the passengers with allergies or have different tastes than mine. Instead, I’ll use a lightweight hand moisturizer with a fresh scent. 6. I touch up my makeup only once during a flight and that’s only to check if I need to reduce shine. Blotting papers are good, but a powder will also do. 7. I travel with a facial mister. This also helps to my skin looking fresh and it helps when I need an energy boost. Click here to see our article on how to use concealers to cover your dark circles and blemishes.

CARRIE UNDERWOOD MAKEUP AND VEGAN COSMETICS – It was announced last week that Country Music’s pop-star sensation, Carrie Underwood (a longtime vegan) and Brad Paisley are set to co-host the 2013 Country Music Awards (airing November 6, 2013) for the sixth consecutive time together! I know the Country Music Awards are a couple of months away, but as we are Carrie Underwood fans at Emani, I couldn’t help but daydream about how killer it would be to hang out with her backstage – have her discover Emani vegan makeup, talk about vegan things and all things good for you (and maybe she would even break into my fav song). My daydream went something like this: Jacquie:Don’t you just love getting your hair and makeup done? Carrie:Yeah, I have an awesome hair and makeup team. Jacquie:You’ve been vegan most of your life. Is that why you have an amazing voice? Carrie:(laughs) Jacquie:As a vegan, I think you would appreciate what Michelle Doan has developed at Emani cosmetics. Since the 90s (before vegan makeup was even a thing), Michelle made it her mission to create a makeup line that was all natural, non-toxic, and vegan without compromising on the quality of application. Carrie:Wow, that’s cool. I’m a true vegan meaning I don’t eat meat or use animal products. I am always willing to try anything good for you. What would be your top 5 Emani products you recommend for me to try? Jacquie:Well, Carrie …(and here would be the part where we would play with makeup) – I think you would look great in: For Lips – I noticed you love the ‘nude pink lip and bold eyes’ look. Emani’s lip formulas are super hydrating and the shades are so gorgeous.Try this: Emani Hydrating Lip Color in Dolce and Emani Lip Shine in Social Climber. For Lashes – Your lashes always look great. Emani has a soy-infused mascara that gives length and volume.Try this: Emani Organic Soy Infused Mascara. For Eyes – My favorite eye trio that I cannot live without is Emani Trio Eye Shadow in Feeling Blessed (love the name). It’s great for everyday. But for a pop star like yourself,Try this: Emani Trio Eye Shadow in Temptation (also love the name). For Cheeks – A pop of color on the cheeks adds a little definition, but it also gives you a natural, healthy aura.Try this: Emani Pressed Blush in Miami Tan. Primer – Before you put on any vegan foundation, use this primer. Michelle really has our back on this product. It’s a primer and serum! Under those bright lights on stage, this will help prevent your makeup from moving and keeps your skin looking dewy and hydrated.Try this: Emani Primer Perfect 10 Primer & Serum. Carrie:Wow, thank you! I can’t wait to try everything. Jacquie:I know you’re about to go on stage soon, but could you sing a verse of the ALONE song from Heart that you sang on American Idol when you won? It’s one of my favorite songs. Carrie:Sure, I would love to. (She sings and crushes it.) Jacquie:Thank you, Carrie. You have a great voice and I love you. It was so great to hang with you. Good luck up there! – Hey, a girl can daydream, right? See you next time,Jacquie

STYLE BLOG FROM EMANI.COM – STYLETHICS I must confess.….when walking into any retail store that carries makeup and skincare – from the cute little boutiques to the mega shops – I am immediately drawn (or suckered) into the cosmetics department. The bright lights, pretty packaging, alluring scents, beautiful new colors, and anything that glimmers and shimmers – all call my name – and even the gorgeous images of models with perfect skin and makeup that we hope to be able to achieve that confident and youthful glow with the magic products that promise to do so (well, except for the Brad Pitt for Chanel ads…are those off the counters yet?). But once the high settles in from all the eye candy, like candy – the outside looks very appealing but once you look at the ingredient list, you start to rethink about what you just put in your body. We’ve heard it before that beauty is ‘skin deep’, and if this is the case, we really should be paying more attention to the ingredients in the makeup and skincare products that we put on our skin. Luckily, we have Emani Cosmetics, a makeup and skincare line that puts your health first when formulating products…and they’ve done the research and studies to keep us safe. They remind us that our skin is not a solid barrier, and that it’s a penetrable organ that can easily absorb chemicals, including many of the harmful ingredients found in cosmetics that have been linked to cancer, infertility and hormonal dysfunction – triple yikes! With over 14+ years working in the beauty industry, I’ve been invited to be a Contributing Style and Beauty Expert for Emani’s Blog to provide helpful information that is important for us to know, including harmful and safe ingredients to look for when purchasing makeup products, expert beauty tips, hot beauty trends and more. I invite you to take this journey with us and tune in to our blog, as I go skin deep with a brand that makes us rethink what we put on our skin – and go beyond the bright lights and pretty packaging. See you next time, Jacquie